Marketing Lead (maternity cover)

Whereby
London
Workplace: RemoteContractGBP 55,000 - 61,000Function: Marketing & GrowthSkills: ["Creative thinking","Customer focus","Organised","Analytics savvy","Communication"]

Lead marketing strategy and execution to grow awareness, generate demand, and drive sign-ups for Whereby Embedded (API) and Whereby Meetings (video). Own both brand and performance-focused initiatives, working closely with the commercial team and partnering across B2B marketing functions (content, product, advertising, events). As the only marketing role in a small commercial team, you’ll adopt the existing strategy while staying hands-on and adapting quickly in a startup environment.

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Whereby
Whereby
2 days ago

Marketing Lead (maternity cover)

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Last checked: 21 hours agoStatus: Live

Job Summary

Lead marketing strategy and execution to grow awareness, generate demand, and drive sign-ups for Whereby Embedded (API) and Whereby Meetings (video). Own both brand and performance-focused initiatives, working closely with the commercial team and partnering across B2B marketing functions (content, product, advertising, events). As the only marketing role in a small commercial team, you’ll adopt the existing strategy while staying hands-on and adapting quickly in a startup environment.
Location: London
Workplace: Remote
Employment Type: Contract · 12 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead and execute the marketing strategy to grow brand awareness, demand, sales pipeline, revenue, and new user acquisition.
  • •Plan and run campaign tactics to drive brand awareness, engagement, pipeline generation, and acquisition with a focus on healthcare audiences.
  • •Maintain strategic relationships with key internal stakeholders and external partners including agencies and vendors.
  • •Measure and report marketing performance, providing insights to support team and company goals.
  • •Manage marketing budget by recommending allocations for marketing activities and reporting on spend for always-on activity.

Pay and Benefits

Salary: GBP 55,000 - 61,000
Perks:Paid LeaveHome OfficeParental LeaveEquity

Key Requirements

  • •Previous B2B marketing experience in a start-up environment.
  • •Hands-on experience across multiple areas such as Content/Social Media, Account Based Marketing, brand building, SEO, Product Marketing, and Performance Marketing.
  • •Experience with lifecycle marketing, CRO/website management, and event marketing.
  • •Ability to be strategic and hands-on executing campaigns across multiple channels as the only marketing role.
  • •Experience working in a distributed team is beneficial.
Experience:B2B marketingStart-up
Skills:Creative thinkingCustomer focusOrganisedAnalytics savvyCommunication

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Whereby
Whereby provides a browser-based video meeting and collaboration platform that requires no downloads. It offers simple, secure video conferencing, meeting rooms, and integrations for teams, freelancers, and customers, emphasizing ease of use and privacy.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Oslo, Norway
Founded: 2013
WebsiteLinkedIn