Head of Integrated Marketing Communications, METAP GBM

TikTok
Dubai
Workplace: OnsiteFull timeFunction: Communications, PR & CommunitySkills: ["Leadership","Mentorship","Communication","Cross-functional collaboration","Project management"]

Lead integrated marketing communications for TikTok’s Global Business Marketing (GBM) team across the METAP region, driving go-to-market campaigns and tentpole events. Own regional localization of global strategy, unify creative strategy across channels, and oversee B2B channels including CRM, media planning, and TikTok for Business website/UX. Set measurement frameworks, optimize using performance insights, and integrate AI to improve team efficiency and innovation.

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FursaFursa
TikTok
TikTok
2 days ago

Head of Integrated Marketing Communications, METAP GBM

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Job Summary

Lead integrated marketing communications for TikTok’s Global Business Marketing (GBM) team across the METAP region, driving go-to-market campaigns and tentpole events. Own regional localization of global strategy, unify creative strategy across channels, and oversee B2B channels including CRM, media planning, and TikTok for Business website/UX. Set measurement frameworks, optimize using performance insights, and integrate AI to improve team efficiency and innovation.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Localize and support global marketing campaign strategy to align with regional business growth priorities.
  • •Partner with Product Marketing Communications to ensure consistent product positioning and messaging across channels.
  • •Lead integrated, multi-channel campaign development and unify campaign creative, assets, and key messaging with product marcomms.
  • •Oversee B2B marketing owned/paid digital channels, including media planning and always-on strategies for TikTok for Business; own CRM strategy for education and lead generation.
  • •Define success metrics and measurement frameworks, monitor performance, and continuously optimize campaigns; integrate AI into team tools to improve efficiency.

Key Requirements

  • •Strong ability to build, mentor, and lead a team across marketing, creative, production, and strategy with alignment to company objectives.
  • •Extensive experience in strategic marketing and content development, focused on B2B marketing in digital media or technology sectors.
  • •Expertise in full-funnel marketing, social media, and integrated campaigns, with a track record of driving measurable business impact.
  • •Exceptional written and verbal communication skills to deliver executive-level presentations and reports.
  • •Experience working in global organizations and scaling campaigns across multiple regions.
Experience:B2B marketingDigital mediaTechnologyGlobal marketingIntegrated campaigns
Skills:LeadershipMentorshipCommunicationCross-functional collaborationProject management
Tech Stack:AI

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn