Senior Account Strategist, Paid Media (Remote Canada)

Directive
Toronto, Calgary, Montreal, Ottawa, Vancouver
Workplace: RemoteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 3+ yearsSkills: ["Communication","Analytical thinking","Problem-solving","Collaboration","Storytelling"]

Senior Account Strategist with 3+ years in a performance/digital marketing agency, focusing on B2B SaaS/tech clients. You will lead paid media strategies and campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and more; manage client relationships, budget optimization, and data-driven optimization to drive enterprise outcomes in a remote Canada setting.

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Directive
Directive
3 months ago

Senior Account Strategist, Paid Media (Remote Canada)

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Job Summary

Senior Account Strategist with 3+ years in a performance/digital marketing agency, focusing on B2B SaaS/tech clients. You will lead paid media strategies and campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and more; manage client relationships, budget optimization, and data-driven optimization to drive enterprise outcomes in a remote Canada setting.
Location: Toronto, Calgary, Montreal, Ottawa, Vancouver
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Oversee and lead a collection of Paid Media accounts
  • •Serve as direct support to client contacts
  • •Weekly communication with vendors or operational partners to align on tasks and improvements
  • •Build strategies for clients each quarter
  • •Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceDentalVision401kRemote WorkPaid LeaveLearning BudgetGym MembershipWellness StipendAnnual BonusRelocationChildcarePet InsuranceMeal AllowanceHousing Allowance

Key Requirements

  • •3+ years experience working at a performance/digital marketing agency
  • •Experience with B2B SaaS/tech clients in an agency setting
  • •Deep expertise across paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
  • •Proficiency with advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager)
  • •Strong ability to analyze campaign performance data using tools such as Google Analytics/GA4/Excel or similar to drive optimization
Experience:3+ yearsSaaSB2BMarketing agency
Skills:CommunicationAnalytical thinkingProblem-solvingCollaborationStorytelling
Tech Stack:Google AdsFacebook AdsLinkedIn AdsGoogle AnalyticsGA4Excel

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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