GTM Engineer

Shepherd
New York
Workplace: OnsiteFull timeUSD 145,000 - 190,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["High agency","Hands-on execution","Outcome ownership","Experimentation","Comfortable with ambiguity"]

Build and own the growth engine for broker distribution—combining paid media, ABM, broker lifecycle journeys, inbound conversion, and marketing automation. You’ll design end-to-end infrastructure for experiments, landing pages, GEO/AI-search visibility, attribution, and dashboards that prove impact. Ship weekly improvements across the funnel, from orchestration and wiring through performance creative production and iteration, to help turn broker activations into submissions.

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FursaFursa
Shepherd
Shepherd
2 months ago

GTM Engineer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Build and own the growth engine for broker distribution—combining paid media, ABM, broker lifecycle journeys, inbound conversion, and marketing automation. You’ll design end-to-end infrastructure for experiments, landing pages, GEO/AI-search visibility, attribution, and dashboards that prove impact. Ship weekly improvements across the funnel, from orchestration and wiring through performance creative production and iteration, to help turn broker activations into submissions.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own paid media and ABM end-to-end, including audience strategy, budgets, creative, testing, and performance with a focus on ABM-to-submission conversion.
  • •Build outbound and broker lifecycle infrastructure, including signal-based triggers, intelligent sequences, and orchestration that supports underwriting enablement.
  • •Improve funnel conversion by building and iterating landing pages, forms, and website flows, owning experimentation and CRO.
  • •Stand up GEO/AI search visibility using structured data, schema markup, and entity infrastructure for AI-native search surfaces.
  • •Implement marketing automation and attribution by selecting and wiring the stack (MAP, enrichment, tracking) and building dashboards to show what’s working.

Pay and Benefits

Salary: USD 145,000 - 190,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveFertility Benefits401k

Key Requirements

  • •4+ years blending growth marketing, demand generation, and technical execution in a fast-moving B2B or consumer technology company.
  • •Extremely AI-pilled; hands-on with LLM workflows (e.g., Cursor, Claude Code, or Codex) and new model releases.
  • •High agency and hands-on technical execution to ship tools and analyses without waiting on engineering.
  • •Experience running growth programs at scale and building the attribution needed to prove impact.
  • •Bonus experience in insurtech, fintech, or vertical SaaS.
Experience:4+ yearsB2B technologyConsumer technologyAI-native growthInsurtechFintechVertical SaaS
Skills:High agencyHands-on executionOutcome ownershipExperimentationComfortable with ambiguity
Tech Stack:LLMsCursorClaude CodeCodexAI-searchGEOSEOSchema markupStructured dataMarketing automationAttributionDashboards

Company Brief

Shepherd
Provides a digital platform to design, run, and scale decentralized clinical studies, helping researchers recruit participants, collect remote data, and streamline study operations for academic and commercial research teams.
Industry: Clinical Research
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Website