CRM Acquisition Manager - UAE Nationals Only

Etihad Aviation Group
Abu Dhabi
Workplace: OnsiteFull timeFunction: SalesSkills: ["Organizational and stakeholder management","Marketing acumen","Commercial mindset","Analytical mindset","Ability to work in fast-paced environments"]

Own the implementation and optimization of CRM acquisition journeys that convert prospects and new customers into engaged, contactable guests. Execute and improve acquisition campaigns across owned CRM channels, manage day-to-day delivery, and track engagement, conversion, and early value metrics. Lead preference centre and customer profile enrichment, apply AI-enabled targeting insights, collaborate with cross-functional teams, and ensure governance and compliance across acquisition activity.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Etihad Aviation Group
Etihad Aviation Group
1 day ago

CRM Acquisition Manager - UAE Nationals Only

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the implementation and optimization of CRM acquisition journeys that convert prospects and new customers into engaged, contactable guests. Execute and improve acquisition campaigns across owned CRM channels, manage day-to-day delivery, and track engagement, conversion, and early value metrics. Lead preference centre and customer profile enrichment, apply AI-enabled targeting insights, collaborate with cross-functional teams, and ensure governance and compliance across acquisition activity.
Location: Abu Dhabi
Workplace: Onsite
Employment Type: Full time
Job Function: Sales
Seniority: Manager level

Key Responsibilities

  • •Own implementation of CRM acquisition journeys aligned to the lifecycle strategy, covering lead generation, onboarding, activation, and first conversion.
  • •Execute and optimize acquisition campaigns across owned CRM channels to ensure timely, accurate, and high-quality delivery.
  • •Manage day-to-day acquisition operations including briefing, build, testing, deployment, and coordination with internal teams and agencies.
  • •Monitor acquisition performance and report weekly insights on funnel performance, conversion rates, and early value metrics.
  • •Manage the Preference Centre and customer profile enrichment strategy, using data (e.g., propensity outputs and testing learnings) and AI-enabled capabilities to improve targeting and conversion.

Key Requirements

  • •5 years of experience in CRM marketing, digital marketing, or customer acquisition roles, ideally in airline, travel, or e-commerce environments.
  • •Hands-on experience delivering CRM acquisition or onboarding campaigns across email, push notifications, or similar channels.
  • •Strong understanding of CRM segmentation, personalization, and lifecycle marketing principles.
  • •Experience monitoring and optimizing campaign performance using engagement and conversion metrics.
  • •Technical understanding of CRM platforms such as Adobe Campaign Manager, Salesforce Marketing Cloud, Braze, or similar tools.
Experience:AirlinesTravelE-commerceDigital marketingCRM
Education:
Skills:Organizational and stakeholder managementMarketing acumenCommercial mindsetAnalytical mindsetAbility to work in fast-paced environments
Languages:English (UK)
Tech Stack:Adobe Campaign ManagerSalesforce Marketing CloudBrazeCRMEmailPush notifications

Eligibility

Nationality:UAE National

Company Brief

Etihad Aviation Group
Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Government Funded
Headquarters: Abu Dhabi, United Arab Emirates
Founded: 2003
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor