BambooHR

1 month ago

Sr. Demand Marketer - Paid Search

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead the strategy, execution, and optimization of B2B paid search programs to drive pipeline growth and revenue. Own full-funnel acquisition campaigns across Google Ads, Microsoft Advertising, YouTube, Display, Discovery, and Performance Max, managing budgets and key KPIs like CPA and ROAS. Use data and experimentation to improve lead quality, attribution, and conversion performance while partnering cross-functionally and mentoring peers as a paid search subject matter expert.

Location: Utah

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the strategy, execution, and optimization of paid search programs across Google Ads, Microsoft Advertising, YouTube, Display, Discovery, Performance Max, and emerging digital channels.
•Develop full-funnel acquisition strategies to drive qualified pipeline, revenue growth, and efficient customer acquisition.
•Manage advertising budgets and optimize performance against CPA, ROAS, pipeline contribution, customer acquisition cost, and revenue.
•Design and execute testing strategies across audiences, bidding models, creative, landing pages, keyword strategy, and AI-powered campaign automation.
•Analyze performance, attribution, and conversion data; partner with Marketing Operations and Analytics to improve tracking, reporting, and measurement frameworks.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability Insurance401kPaid LeaveParental LeaveLearning Budget

Key Requirements

•5+ years of experience managing B2B paid search and performance marketing programs, preferably in SaaS.
•Demonstrated success driving qualified pipeline growth, revenue, and measurable ROI through paid acquisition strategies.
•Deep knowledge of bidding strategies, audience segmentation, keyword management, attribution models, conversion optimization, and campaign automation.
•Advanced analytical skills for synthesizing complex datasets into strategic recommendations and business insights.
•Bachelor’s degree in a relevant field (or equivalent experience) and experience with marketing attribution, tracking, and reporting tools.

Experience:B2BSaaSPerformance marketing

Education:Bachelor's in Marketing, Business, Communications, Analytics, or a related field

Skills:Analytical thinkingExperimentationCommunicationCross-functional collaborationProblem-solving

Certifications:Google AdsMicrosoft Advertising

Languages:English

Tech Stack:Google AdsMicrosoft AdvertisingYouTubePerformance MaxGoogle SheetsExcelSalesforceMarketoTableauLookerGA4Landing pagesCROAI-powered advertisingMachine learning

Company Brief

BambooHR

Provides cloud-based human resources software that streamlines HR tasks including employee onboarding, time-off tracking, performance management, and HR analytics for small to mid-sized businesses, centralizing people data and automating HR workflows.

Industry: HR Tech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Lindon, United States

Founded: 2008

Website LinkedIn

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BambooHR

1 month ago

Sr. Demand Marketer - Paid Search

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Utah

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the strategy, execution, and optimization of paid search programs across Google Ads, Microsoft Advertising, YouTube, Display, Discovery, Performance Max, and emerging digital channels.
•Develop full-funnel acquisition strategies to drive qualified pipeline, revenue growth, and efficient customer acquisition.
•Manage advertising budgets and optimize performance against CPA, ROAS, pipeline contribution, customer acquisition cost, and revenue.
•Design and execute testing strategies across audiences, bidding models, creative, landing pages, keyword strategy, and AI-powered campaign automation.
•Analyze performance, attribution, and conversion data; partner with Marketing Operations and Analytics to improve tracking, reporting, and measurement frameworks.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability Insurance401kPaid LeaveParental LeaveLearning Budget

Key Requirements

•5+ years of experience managing B2B paid search and performance marketing programs, preferably in SaaS.
•Demonstrated success driving qualified pipeline growth, revenue, and measurable ROI through paid acquisition strategies.
•Deep knowledge of bidding strategies, audience segmentation, keyword management, attribution models, conversion optimization, and campaign automation.
•Advanced analytical skills for synthesizing complex datasets into strategic recommendations and business insights.
•Bachelor’s degree in a relevant field (or equivalent experience) and experience with marketing attribution, tracking, and reporting tools.

Experience:B2BSaaSPerformance marketing

Education:Bachelor's in Marketing, Business, Communications, Analytics, or a related field

Skills:Analytical thinkingExperimentationCommunicationCross-functional collaborationProblem-solving

Certifications:Google AdsMicrosoft Advertising

Languages:English

Tech Stack:Google AdsMicrosoft AdvertisingYouTubePerformance MaxGoogle SheetsExcelSalesforceMarketoTableauLookerGA4Landing pagesCROAI-powered advertisingMachine learning

Company Brief

BambooHR

Industry: HR Tech

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Lindon, United States

Founded: 2008

Website LinkedIn