Manager, Digital Merchandising (App/Web)

Yum! Brands
Irvine
Workplace: HybridFull timeUSD 125,200 - 162,300 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Stakeholder management","Written and verbal communication","Program management","Data-driven decision-making","Organization"]

Own the end-to-end digital merchandising experience across app and web, translating strategy into merchandising plans, testing roadmaps, and optimization opportunities. Lead Call for Work (CFW), launch calendar execution, QA readiness, and day-to-day bug triage to ensure seamless storefront experiences. Drive experimentation through A/B testing, segmentation, personalization, and multivariate tests, and translate performance data into recommendations. Partner closely with Marketing, Product, Engineering, CRM, Analytics, Content Operations, QA, Legal, and agencies.

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Yum! Brands
Yum! Brands
1 day ago

Manager, Digital Merchandising (App/Web)

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Job Summary

Own the end-to-end digital merchandising experience across app and web, translating strategy into merchandising plans, testing roadmaps, and optimization opportunities. Lead Call for Work (CFW), launch calendar execution, QA readiness, and day-to-day bug triage to ensure seamless storefront experiences. Drive experimentation through A/B testing, segmentation, personalization, and multivariate tests, and translate performance data into recommendations. Partner closely with Marketing, Product, Engineering, CRM, Analytics, Content Operations, QA, Legal, and agencies.
Location: Irvine
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the end-to-end digital merchandising experience across app and web, from campaign planning and execution through optimization and performance reporting.
  • •Lead CFW and develop creative briefs aligned to merchandising strategy, customer insights, and business objectives.
  • •Own the digital merchandising launch calendar and ensure priorities, timelines, and cross-functional deliverables stay on track.
  • •Create and optimize weekly homepage and landing page experiences using customer insights, merchandising strategy, and performance data.
  • •Drive experimentation (A/B testing, segmentation, personalization, multivariate testing) and present merchandising strategies and performance insights to influence decisions.

Pay and Benefits

Salary: USD 125,200 - 162,300 annually

Key Requirements

  • •Bachelor’s degree required in Marketing, Business, or a related field.
  • •8+ years in digital/site merchandising, growth/optimization, or e-commerce, with preferred team leadership or mentorship experience.
  • •Strong understanding of A/B testing, segmentation, personalization, and merchandising KPIs (CVR, ATC, AOV, engagement).
  • •Experience leading cross-functional initiatives and managing complex content calendars and launches.
  • •Proficiency with Figma and component-based design systems, plus comfort using tools like Jira and dashboards (e.g., Amplitude).
Experience:8+ yearsE-commerceRetailQSR
Education:Bachelor's in Marketing or Business or other related field
Skills:Stakeholder managementWritten and verbal communicationProgram managementData-driven decision-makingOrganization
Tech Stack:FigmaJiraAmplitude

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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Glassdoor: 3.7
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