ByteDance

6 days ago

Card Growth & Loyalty Product Manager - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 55 minutes agoStatus: Live

Job Summary

Own end-to-end card growth, promotion, and loyalty strategy for ByteDance’s consumer digital card business. Design and launch online-first rewards, cashback structures, reward tiers, and redemption rules to increase adoption, usage, and retention. Lead growth campaign execution, define KPIs like MAC/TPV and lifetime value, run A/B testing and cohort analysis, and partner with product, operations, payment networks (e.g., Stripe), and banks to deliver compliant, measurable outcomes.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Develop and execute end-to-end card growth, promotion, and loyalty strategy focused on online-first rewards.
•Design cashback structures, reward tiers, campaign mechanics, incentive policies, validity periods, and redemption rules to maximize engagement and ROI.
•Launch and iterate acquisition, activation, and retention campaigns across e-commerce and high-intent consumer touchpoints with segmented audiences.
•Define, track, and report core KPIs (MAC, TPV, activation, retention, redemption rate, ROI) and build A/B experimentation and cohort analysis frameworks.
•Collaborate with commercial, risk, finance, and compliance teams to align merchant benefits and ensure regulatory and financial sustainability; manage payment network and bank partner relationships.

Key Requirements

•5+ years of experience in card marketing, loyalty program management, or payments growth roles focused on card growth and launches.
•Proven experience designing and launching customer-facing rewards/cashback programs that drove measurable growth in card usage, live users, or TPV.
•Strong data analysis skills to inform strategy, measure performance, and optimize ROI.
•Experience understanding online-first reward mechanics, e-commerce promotions, and digital payment user behavior (preferred).
•Experience with end-to-end P&L ownership for card programs or loyalty products (preferred).

Experience:FintechPaymentsLoyalty programsConsumer internet

Skills:Data analysisExperimentationCross-functional stakeholder managementROI optimizationStrategic planning

Company Brief

ByteDance

Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn

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ByteDance

6 days ago

Card Growth & Loyalty Product Manager - Global Payment

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 55 minutes agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Develop and execute end-to-end card growth, promotion, and loyalty strategy focused on online-first rewards.
•Design cashback structures, reward tiers, campaign mechanics, incentive policies, validity periods, and redemption rules to maximize engagement and ROI.
•Launch and iterate acquisition, activation, and retention campaigns across e-commerce and high-intent consumer touchpoints with segmented audiences.
•Define, track, and report core KPIs (MAC, TPV, activation, retention, redemption rate, ROI) and build A/B experimentation and cohort analysis frameworks.
•Collaborate with commercial, risk, finance, and compliance teams to align merchant benefits and ensure regulatory and financial sustainability; manage payment network and bank partner relationships.

Key Requirements

•5+ years of experience in card marketing, loyalty program management, or payments growth roles focused on card growth and launches.
•Proven experience designing and launching customer-facing rewards/cashback programs that drove measurable growth in card usage, live users, or TPV.
•Strong data analysis skills to inform strategy, measure performance, and optimize ROI.
•Experience understanding online-first reward mechanics, e-commerce promotions, and digital payment user behavior (preferred).
•Experience with end-to-end P&L ownership for card programs or loyalty products (preferred).

Experience:FintechPaymentsLoyalty programsConsumer internet

Skills:Data analysisExperimentationCross-functional stakeholder managementROI optimizationStrategic planning

Company Brief

ByteDance

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: Beijing, China

Founded: 2012

Website LinkedIn