Marketing Executive

Lalamove
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Proactive","Data-driven","Collaboration","Communication","Analytical thinking"]

Marketing Executive at a fast-growing, multi-market logistics platform responsible for planning and executing campaigns targeting users and drivers, driving new customer acquisition and retention, and optimizing multi-channel communications. You will own end-to-end campaign processes from testing to analysis, collaborate across departments, and optimize KPI-driven strategies in a Japanese market context.

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Lalamove
Lalamove
7 months ago

Marketing Executive

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Last checked: 5 hours agoStatus: Live

Job Summary

Marketing Executive at a fast-growing, multi-market logistics platform responsible for planning and executing campaigns targeting users and drivers, driving new customer acquisition and retention, and optimizing multi-channel communications. You will own end-to-end campaign processes from testing to analysis, collaborate across departments, and optimize KPI-driven strategies in a Japanese market context.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Campaign planning and execution for user and driver marketing initiatives
  • •Drive new user and driver acquisition and retention campaigns
  • •Manage the full lifecycle of campaigns including testing, creative production, launch, analysis, and reporting
  • •Utilize multi-channel communications (in-app, pop-ups, email, social) to optimize messaging
  • •Collaborate with internal stakeholders to implement cohesive marketing strategies across teams

Key Requirements

  • •3+ years of hands-on experience in digital and offline marketing
  • •Business-level Japanese and English communication (reading, writing, speaking)
  • •Experience using Google Analytics and CRM/CMS tools (e.g., HubSpot)
  • •Bachelor’s degree in Marketing, Business, or related field
  • •Startup or logistics/platform business marketing experience (preferred)
Experience:3+ yearsLogisticsStartupMarketing
Education:Bachelor's
Skills:ProactiveData-drivenCollaborationCommunicationAnalytical thinking
Languages:JapaneseEnglish
Tech Stack:Google AnalyticsHubSpotCRMCMS

Company Brief

Lalamove
On-demand logistics platform providing same-day delivery, courier, and freight services for individuals and businesses across urban centers, connecting drivers with customers via a mobile and web app.
Industry: Last Mile Delivery
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Hong Kong, Hong Kong
Founded: 2013
WebsiteLinkedIn