Customer Marketing Manager, Growth

Clio
Burnaby, Calgary, Toronto
Workplace: HybridFull timeCAD 87,000 - 117,800 annuallyFunction: Marketing & GrowthSkills: ["Communication","Project management","Analytical skills","Cross-functional collaboration","Results orientation"]

Own end-to-end customer marketing programs for Clio’s small business segment across the post-purchase lifecycle, focusing on cross-sell, upsell, and expansion. Lead campaign ideation, planning, and execution across multi-channel motions (email, digital, events, in-product) and optimize using KPI and funnel analysis. Partner cross-functionally with sales, marketing, and product to drive adoption, revenue, and measurable customer success, including AI-powered workflow development to increase campaign velocity.

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Clio
Clio
1 month ago

Customer Marketing Manager, Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 days agoStatus: Live

Job Summary

Own end-to-end customer marketing programs for Clio’s small business segment across the post-purchase lifecycle, focusing on cross-sell, upsell, and expansion. Lead campaign ideation, planning, and execution across multi-channel motions (email, digital, events, in-product) and optimize using KPI and funnel analysis. Partner cross-functionally with sales, marketing, and product to drive adoption, revenue, and measurable customer success, including AI-powered workflow development to increase campaign velocity.
Location: Burnaby, Calgary, Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage end-to-end marketing programs for the small business customer segment across the post-purchase lifecycle, focusing on cross-sell, upsell, and expansion.
  • •Own campaign ideation, planning, and execution for cross-selling multiple products within designated customer segments to drive adoption.
  • •Build multi-channel program plans including email, digital, events, and in-product experiences.
  • •Analyze and report on KPIs and marketing funnel performance, proactively optimizing for improvement.
  • •Develop AI-powered workflows to help the team develop campaigns faster, gain customer/data insights sooner, and reduce manual tasks.

Pay and Benefits

Salary: CAD 87,000 - 117,800 annually
Perks:Health InsuranceDentalVisionPaid LeaveCounseling BenefitRrsp Matching

Key Requirements

  • •3-5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation, or Program Manager role.
  • •Excellent written and verbal communication skills to create engaging marketing content.
  • •Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms.
  • •Strong project management skills and comfort with Asana or other project management tools.
  • •Demonstrable success driving pipeline growth and revenue through integrated campaigns.
Experience:B2B software
Skills:CommunicationProject managementAnalytical skillsCross-functional collaborationResults orientation
Tech Stack:EmailMarketing automationCRMBusiness analyticsAsanaAIDigitalEventsIn-product

Company Brief

Clio
Provides cloud-based practice management, client intake, billing, and legal productivity software for law firms. Clio helps legal professionals manage cases, documents, timekeeping, and payments through an integrated SaaS platform.
Industry: LegalTech
Headquarters: Vancouver, Canada
Founded: 2008
WebsiteLinkedIn