Marketing Operation Manager

Yum! Brands
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Project management"]

Marketing operations lead for China, responsible for executing the marketing calendar, coordinating campaigns across stores and digital touchpoints, and managing local store marketing and new store openings in alignment with APAC leadership. Works closely with cross-functional teams and agencies to ensure timely, cohesive campaigns and efficient budget use.

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Yum! Brands
Yum! Brands
7 months ago

Marketing Operation Manager

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Job Summary

Marketing operations lead for China, responsible for executing the marketing calendar, coordinating campaigns across stores and digital touchpoints, and managing local store marketing and new store openings in alignment with APAC leadership. Works closely with cross-functional teams and agencies to ensure timely, cohesive campaigns and efficient budget use.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Calendar Execution: Implement Taco Bell advertising and marketing strategies, aligning them with overall business goals and market trends.
  • •Calendar Execution: Act as the day-to-day interface with YUMC ensuring marketing calendar execution, supported by regular cadenced and documented engagement plans.
  • •Calendar Execution: Coordinate campaign launches to deliver them on time and in full, ensuring a consistency experience across different stores.
  • •Calendar Execution: Support the digital activation of the marketing calendar, coordinating digital touch points for campaign execution, and analysing results to inform future improvements.
  • •Local Store Marketing and New Store Opening: Develop Local Marketing strategy and campaigns tailored to the specific communities where Taco Bell stores are located.
  • •Local Store Marketing and New Store Opening: Develop New Store Opening Plan, including media in the vicinity, PR event and special promotions and campaigns to grow brand and sales.
  • •Local Store Marketing and New Store Opening: Track and analyse the results of marketing campaigns to measure success and inform future strategies.
  • •Local Store Marketing and New Store Opening: Develop and execute all customer facing communications in restaurant.
  • •Creative and Media Development: Work with advertising and media agencies to deploy marketing campaigns, primarily focused on social, earned media and digital.
  • •Creative and Media Development: Support the development of national marketing campaign creative and brand activations ensuring cut through and consistency.
  • •Creative and Media Development: Project manage the roll out of national marketing campaigns across paid and owned channels ensuring production cost efficiencies.
  • •Creative and Media Development: Monitor brand and media performance.
  • •Creative and Media Development: Day to day liaison with marketing agencies.
  • •Fund Management: Oversee the allocation and use of advertising funds, ensuring efficient and effective deployment.
  • •Franchisee Management: Maintain clear and consistent communication with franchisees, providing regular updates and reports on advertising activities and performance.
  • •Franchisee Management: Influence and align franchisees on marketing priorities, ensuring consistent execution of national campaigns, brand standards, and local activation plans across all stores.

Key Requirements

  • •BA/BS required; MBA preferred.
Experience:7+ yearsMarketingQSR
Education:Bachelor's
Skills:CommunicationLeadershipProject management
Languages:MandarinEnglish

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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