Coordenador de Trade Categorias

The Kraft Heinz Company
São Paulo
Workplace: OnsiteFull timeFunction: Executive & General ManagementEducation: bachelorsSkills: ["Analytical thinking","Adaptability","Communication"]

Lead category strategy and trade plans to grow shelf performance across retail channels. Develop portfolios, plan launches, and extract market insights (Nielsen, Scantech) to optimize sell-out and profitability, collaborating with sales, marketing and revenue teams in a Brazil-based consumer goods context.

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The Kraft Heinz Company
The Kraft Heinz Company
1 year ago

Coordenador de Trade Categorias

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Last checked: 6 days agoStatus: Live

Job Summary

Lead category strategy and trade plans to grow shelf performance across retail channels. Develop portfolios, plan launches, and extract market insights (Nielsen, Scantech) to optimize sell-out and profitability, collaborating with sales, marketing and revenue teams in a Brazil-based consumer goods context.
Location: São Paulo
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management

Key Responsibilities

  • •Plano estratégico de categoria – Desenvolvimento e implementação de estratégias para crescimento sustentável das categorias, considerando segmentação de portfólio, precificação, sortimento e execução no ponto de venda.
  • •Lançamento de inovações – Construção e implementação de planos de trade para novos produtos, incluindo phasing de volume, posicionamento dentro dos canais e estratégias de ativação no PDV.
  • •Análises de dados e insights – Extração de insights a partir de dados Nielsen, Scantech e shopper insights para embasar decisões estratégicas e recomendar oportunidades de crescimento.
  • •Colaboração com clientes e equipes internas – Atuação conjunta com times de vendas, marketing e revenue management para otimizar a estratégia de categorias e fortalecer o relacionamento com clientes estratégicos.

Key Requirements

  • •Necessário Ensino Superior Completo; (Bachelor's degree).
  • •Excel avançado.
  • •Desejável inglês.
  • •Experiência com as atividades.
  • •Excelentes capacidade analítica, adaptabilidade e comunicação.
Experience:Consumer goodsRetail
Education:Bachelor's
Skills:Analytical thinkingAdaptabilityCommunication
Languages:PortugueseEnglish
Tech Stack:NielsenScantech

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn