Senior Manager, Global Performance Marketing Strategy, AMER

Airwallex
San Francisco
Workplace: OnsiteFull timeUSD 138,000 - 210,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Analytical thinking"]

Lead the global performance marketing strategy across paid search, social, and emerging channels to drive multi-region customer acquisition and revenue growth; partner with regional teams to tailor frameworks, manage budgets, and measure impact with standardized playbooks and reporting.

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Airwallex
Airwallex
7 months ago

Senior Manager, Global Performance Marketing Strategy, AMER

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Lead the global performance marketing strategy across paid search, social, and emerging channels to drive multi-region customer acquisition and revenue growth; partner with regional teams to tailor frameworks, manage budgets, and measure impact with standardized playbooks and reporting.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
  • •Partner with regional teams to localize global frameworks into market-specific plans that drive efficiency and scale.
  • •Develop options for channel mix strategy, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
  • •Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.
  • •Collaborate with the global execution team to become hands-on in campaign execution and optimization.

Pay and Benefits

Salary: USD 138,000 - 210,000 annually
Equity and Bonus:Equity
Perks:EquityAnnual Bonus

Key Requirements

  • •8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
  • •Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
  • •Hands-on understanding of SFDC, Salesforce, Building Looker tables
  • •Expertise in paid search, paid social, display, and emerging channels; familiarity with ABM and demand generation.
  • •Strong analytical acumen — experience with advanced measurement, attribution, and experimentation frameworks.
Experience:8+ yearsFintechB2BSaaS
Education:Bachelor's
Skills:CommunicationCollaborationAnalytical thinking
Tech Stack:SFDCSalesforceLookerGoogle AdsLinkedInMetaSA360

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor