Cluster Director, Marketing & Comms (Tivat, ME)

Kerzer International
Montenegro
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Communication","Project management","Organizational skills","Presentation skills"]

Oversee two properties in Montenegro and lead commercially driven, omnichannel marketing and communications strategies. Own resort brand positioning and storytelling across owned, earned, and paid channels to drive awareness and booking conversion. Partner with commercial and operational leadership to align activations with programming calendars while maintaining global brand standards. Manage campaign performance, content distribution, agencies, PR/media relations, and on-property brand execution from pre-arrival through post-stay.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Kerzer International
Kerzer International
1 day ago

Cluster Director, Marketing & Comms (Tivat, ME)

âś“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Oversee two properties in Montenegro and lead commercially driven, omnichannel marketing and communications strategies. Own resort brand positioning and storytelling across owned, earned, and paid channels to drive awareness and booking conversion. Partner with commercial and operational leadership to align activations with programming calendars while maintaining global brand standards. Manage campaign performance, content distribution, agencies, PR/media relations, and on-property brand execution from pre-arrival through post-stay.
Location: Montenegro
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop, create, and execute integrated yearly marketing and communication plans to drive brand awareness and booking conversion; monitor campaign performance and ROI.
  • •Drive resort brand positioning and messaging, working with the Global Marketing & Communications Team to maintain global standards across guest and colleague touchpoints.
  • •Lead storytelling and content creation (including photo/video shoots, post-production) and distribute content across B2C and B2B channels such as website, social, email, and press room.
  • •Execute print and digital consumer advertising campaigns and manage channel integration and optimization across SEO, SEM, website, social, CRM, and acquisition efforts.
  • •Manage PR and media relations (including crisis communications and hosting media/KOLs) and build/manage agency networks; implement brand standards on-property.
Travel: Low travel

Key Requirements

  • •Minimum 5 years’ experience in marketing and communications in luxury hospitality or luxury lifestyle brand.
  • •Proven track record delivering successful marketing and communications strategies and campaigns that build reputation, awareness, and conversion.
  • •Strong understanding of brand strategy, marcomms campaigns, and creative storytelling.
  • •Experience working across multiple regions with a global outlook.
  • •Excellent English copywriting skills and ability to present effectively to senior stakeholders.
Experience:5+ yearsLuxury hospitalityLuxury lifestyle
Skills:LeadershipCommunicationProject managementOrganizational skillsPresentation skills
Languages:English
Tech Stack:InDesignKeynotePhotoshopSEMSEOCRMEmail marketingSocial mediaProgrammaticVideoDisplay banner adsWebsite

Company Brief

Kerzer International
Kerzner International develops and manages luxury resorts, hotels and branded leisure destinations worldwide, including Atlantis and One&Only properties, delivering integrated hospitality, entertainment and residential experiences at premier beachfront and destination locations.
Industry: Hotels & Resorts
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 1972
WebsiteLinkedIn