InterSystems

4 months ago

Digital Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Develop and localise high-quality digital marketing campaigns for the Asia Pacific region, focusing on demand generation and nurturing. Manage paid digital advertising across LinkedIn Ads, YouTube Ads, and Google Ads, and optimise conversion rates through A/B testing. Own HubSpot marketing automation, maintain Brightspot CMS website content, and report on KPIs using analytics tools. Support organic social media management and digital promotion for events and webinars.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build, execute, and optimise marketing campaigns using HubSpot, including segmentation, nurture journeys, email workflows, and lead scoring/database hygiene.
•Plan, launch, and optimise paid digital advertising across LinkedIn Ads, YouTube Ads, and Google Ads, managing budgets and spend efficiency.
•Manage website content and landing pages using Brightspot CMS, including tracking organic traffic and rankings.
•Track, analyse, and report campaign performance using tools like Google Analytics and HubSpot, providing insights and recommendations to improve future campaigns.
•Manage organic social media calendars and support digital promotion campaigns for events and webinars, including registration funnels and retargeting.

Key Requirements

•Preferably 4+ years of experience in a B2B marketing role.
•Track record of digital marketing success with a performance mindset.
•Marketing automation experience, including segmentation, nurture journeys, and email workflows.
•Strong project management and organisational skills.
•Experience with tools such as HubSpot/Brightspot/Google Analytics, and a university degree in marketing, business, or communications (or equivalent experience).

Experience:4+ yearsB2B marketing

Education:Bachelor's in marketing, business or communications

Skills:Data-driven decision makingStrong organisational skillsCreative problem-solvingExcellent communicationCollaboration (team player)

Languages:English

Tech Stack:HubSpotLinkedIn AdsYouTube AdsGoogle AdsPerformance MaxGoogle AnalyticsBrightspot CMSA/B testingPEGAMondaySurvey MonkeyLinkedIn Sales NavigatorAdobe InDesignConfluenceCanvaON24

Company Brief

InterSystems

Develops database management, interoperability, and analytics platforms—particularly for healthcare and financial services. Known for products like Caché, Ensemble, HealthShare and the InterSystems IRIS data platform enabling integrated data management and real-time applications.

Industry: Data Infrastructure

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Cambridge, United States

Founded: 1978

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

InterSystems

4 months ago

Digital Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build, execute, and optimise marketing campaigns using HubSpot, including segmentation, nurture journeys, email workflows, and lead scoring/database hygiene.
•Plan, launch, and optimise paid digital advertising across LinkedIn Ads, YouTube Ads, and Google Ads, managing budgets and spend efficiency.
•Manage website content and landing pages using Brightspot CMS, including tracking organic traffic and rankings.
•Track, analyse, and report campaign performance using tools like Google Analytics and HubSpot, providing insights and recommendations to improve future campaigns.
•Manage organic social media calendars and support digital promotion campaigns for events and webinars, including registration funnels and retargeting.

Key Requirements

•Preferably 4+ years of experience in a B2B marketing role.
•Track record of digital marketing success with a performance mindset.
•Marketing automation experience, including segmentation, nurture journeys, and email workflows.
•Strong project management and organisational skills.
•Experience with tools such as HubSpot/Brightspot/Google Analytics, and a university degree in marketing, business, or communications (or equivalent experience).

Experience:4+ yearsB2B marketing

Education:Bachelor's in marketing, business or communications

Skills:Data-driven decision makingStrong organisational skillsCreative problem-solvingExcellent communicationCollaboration (team player)

Languages:English

Tech Stack:HubSpotLinkedIn AdsYouTube AdsGoogle AdsPerformance MaxGoogle AnalyticsBrightspot CMSA/B testingPEGAMondaySurvey MonkeyLinkedIn Sales NavigatorAdobe InDesignConfluenceCanvaON24

Company Brief

InterSystems

Industry: Data Infrastructure

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Cambridge, United States

Founded: 1978

Website LinkedIn