Manager, Performance Creative Strategy

HelloFresh
New York
Workplace: OnsiteFull timeUSD 101,430 - 117,300Function: Strategy & Corporate DevelopmentExperience: 5-7 yearsEducation: bachelorsSkills: ["Communication","Collaboration","Strategic thinking","Analytical thinking","Leading through ambiguity"]

Lead performance creative strategy within the Performance and Innovation team, partnering with Growth and Brand Creative to develop end-to-end creative briefs, testing, and creative management for paid channels. Use data-driven insights to identify what works, optimize conversion-focused static and video concepts, and guide creative production. Monitor performance, share learnings with marketing leadership, and stay current on platform updates and emerging technologies to unlock incremental growth.

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HelloFresh
HelloFresh
4 days ago

Manager, Performance Creative Strategy

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Last checked: 9 hours agoStatus: Live

Job Summary

Lead performance creative strategy within the Performance and Innovation team, partnering with Growth and Brand Creative to develop end-to-end creative briefs, testing, and creative management for paid channels. Use data-driven insights to identify what works, optimize conversion-focused static and video concepts, and guide creative production. Monitor performance, share learnings with marketing leadership, and stay current on platform updates and emerging technologies to unlock incremental growth.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Partner with Growth and GM teams to build strategic creative briefs that drive conversions on paid channels.
  • •Bring learnings and insights to projects and identify key creative testing opportunities aligned to testing goals.
  • •Collaborate with the creative team to develop high-quality static and video concepts and ensure brand guidelines are followed.
  • •Monitor and analyze performance of Performance and Innovation assets to identify optimization and improvement opportunities.
  • •Share performance insights and next steps regularly with marketing leadership and creative partners.

Pay and Benefits

Salary: USD 101,430 - 117,300
Perks:401kParental LeavePaid LeaveCommuter Benefits

Key Requirements

  • •Bachelor's degree in Advertising, Business, Marketing, Communications, or equivalent required.
  • •5-7 years of creative strategy/marketing experience, ideally at a startup focused on high-volume creative output and driving results.
  • •Experience writing creative briefs and providing thoughtful feedback for marketing assets.
  • •Experience planning and executing marketing campaigns from start to finish.
  • •Excellent interpersonal, verbal, and written communication skills.
Experience:5-7 years
Education:Bachelor's
Skills:CommunicationCollaborationStrategic thinkingAnalytical thinkingLeading through ambiguity
Languages:English
Tech Stack:MetaTikTokYouTubeGoogle

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn