Marketing Strategy & Planning Manager

Ashby
United States, Canada
Workplace: RemoteFull timeUSD 150,000 - 207,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Data-driven decision-making","Analytical thinking","Documentation","Cross-functional collaboration","Training"]

Own the technical and analytical foundation for marketing pipeline generation across Ashby’s multi-product portfolio. In a Revenue Operations embedded seat, you’ll build tracking and attribution in HubSpot, design automation workflows, and deliver dashboards and reports to improve SEO, web analytics, and campaign effectiveness. You’ll also implement data governance, ensure GDPR/CCPA compliance, audit system integrity, and collaborate with Systems and Tooling to evolve the marketing tech stack.

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Ashby
Ashby
2 days ago

Marketing Strategy & Planning Manager

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Job Summary

Own the technical and analytical foundation for marketing pipeline generation across Ashby’s multi-product portfolio. In a Revenue Operations embedded seat, you’ll build tracking and attribution in HubSpot, design automation workflows, and deliver dashboards and reports to improve SEO, web analytics, and campaign effectiveness. You’ll also implement data governance, ensure GDPR/CCPA compliance, audit system integrity, and collaborate with Systems and Tooling to evolve the marketing tech stack.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Implement and maintain marketing campaign tracking, including UTM parameter implementation and lead source attribution in HubSpot.
  • •Lead design and execution of complex marketing automation workflows and develop automation rules.
  • •Build dashboards and deliver regular reporting on SEO, website analytics, lead generation, and campaign effectiveness to optimize performance.
  • •Develop and implement data governance frameworks, segmentation strategies, and audit marketing systems to maintain data integrity.
  • •Operate in Revenue Operations by aligning priorities with marketing and partner teams; document processes and train others on marketing technology tools and best practices.

Pay and Benefits

Salary: USD 150,000 - 207,000 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveLearning BudgetEquipment BudgetEquity

Key Requirements

  • •7+ years of experience in marketing strategy and operations, marketing strategic planning, or a similar role.
  • •SQL knowledge and experience with data manipulation.
  • •Advanced expertise in marketing automation tools and strong understanding of automation, lead management, and campaign attribution.
  • •Experience with web analytics tools (Google Analytics, Adobe Analytics).
  • •Knowledge of data privacy regulations and compliance requirements.
Experience:7+ yearsMarketing operationsGTMB2B SaaS
Skills:Data-driven decision-makingAnalytical thinkingDocumentationCross-functional collaborationTraining
Tech Stack:HubSpotUTMSQLGoogle AnalyticsAdobe AnalyticsGDPRCCPAMarketing automationDashboardsData governanceWeb analytics

Company Brief

Ashby
Ashby builds an all‑in‑one recruiting platform (ATS, CRM, scheduling, analytics and AI features) that helps high‑growth companies streamline hiring, improve candidate experience, and deliver data‑driven talent decisions.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2018
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor