Regional Manager, E-commerce & Digital Strategy, Europe

Kempinski
Geneva
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 3-5 yearsSkills: ["Analytical skills","Communication","Relationship-building","Training","Community building"]

Own and execute Europe’s digital strategy for hotel e-commerce and owned channels, translating global priorities into on-property action plans. Monitor regional KPIs, budgets, and paid media performance; guide hotels on traffic acquisition, web share protection, conversion, and loyalty activation. Serve as the first point of contact for digital troubleshooting, deliver onboarding and training for digital teams, and govern web content approvals aligned with brand guidelines.

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Kempinski
Kempinski
5 days ago

Regional Manager, E-commerce & Digital Strategy, Europe

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Last checked: 3 hours agoStatus: Live

Job Summary

Own and execute Europe’s digital strategy for hotel e-commerce and owned channels, translating global priorities into on-property action plans. Monitor regional KPIs, budgets, and paid media performance; guide hotels on traffic acquisition, web share protection, conversion, and loyalty activation. Serve as the first point of contact for digital troubleshooting, deliver onboarding and training for digital teams, and govern web content approvals aligned with brand guidelines.
Location: Geneva
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Collaborate with global teams to define the regional digital strategy for Europe and translate it into concrete action plans for on-property teams.
  • •Conduct monthly tracking, performance reviews, and annual budget reviews; set hotel goals aligned to regional and global KPIs and drive action plans for performance shortfalls.
  • •Lead owned-channel initiatives for Kempinski.com and the mobile app across traffic acquisition, web share protection, conversion, loyalty activation, and digital KPI accountability.
  • •Coordinate and optimize regional paid media campaigns with hotels and agencies to maximize qualified traffic, ROI, and direct revenue; monitor investment performance with the paid media agency.
  • •Provide day-to-day digital support and first-contact troubleshooting for on-property teams, deliver training and onboarding, and review/approve website content per brand guidelines.

Key Requirements

  • •3-5 years of experience in digital marketing or e-commerce, ideally within hospitality or travel.
  • •Prior experience in a global, regional or cluster role mandatory.
  • •Strong working knowledge of paid media execution and performance monitoring.
  • •Hands-on experience training and supporting teams, delivering repeatable guidance and building a community.
  • •Fluency in English required; additional European languages are a strong plus.
Experience:3-5 yearsHospitalityTravelE-commerceDigital marketing
Skills:Analytical skillsCommunicationRelationship-buildingTrainingCommunity building
Languages:English
Tech Stack:Paid mediaSEOGEOWebsiteMobile app

Company Brief

Kempinski
Kempinski is a luxury hotel management company operating five-star hotels, residences and restaurants worldwide. The group provides high-end hospitality services, managing properties and bespoke guest experiences across major cities and resort destinations.
Industry: Hotels & Resorts
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Munich, Germany
Founded: 1862
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