Content and Optimisation Specialist - 12 month Fixed Term Contract

ASOS
London
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Attention to detail","Organisation","Cross-functional collaboration","Communication","Problem-solving"]

Own and optimise on-site homepage experiences across ASOS’s global markets, aligning content plans to commercial priorities, campaigns, and key trading moments. Localise content for regional customer audiences, curate on-brand imagery, and partner with Trade, Marketing, Creative, and Product to deliver seamless onsite experiences. Support digital product rollouts, run onsite experimentation, monitor live content quality, and use performance reporting to improve engagement and conversion.

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ASOS
ASOS
20 hours ago

Content and Optimisation Specialist - 12 month Fixed Term Contract

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Last checked: 13 hours agoStatus: Live

Job Summary

Own and optimise on-site homepage experiences across ASOS’s global markets, aligning content plans to commercial priorities, campaigns, and key trading moments. Localise content for regional customer audiences, curate on-brand imagery, and partner with Trade, Marketing, Creative, and Product to deliver seamless onsite experiences. Support digital product rollouts, run onsite experimentation, monitor live content quality, and use performance reporting to improve engagement and conversion.
Location: London
Workplace: Hybrid
Employment Type: Full time · 12 months
Job Function: Content & Editorial (Writing/Editing)
Seniority: Entry level

Key Responsibilities

  • •Build, maintain, and optimise homepage experiences across multiple global markets.
  • •Execute content plans aligned to commercial priorities, campaigns, and key trading moments.
  • •Localise content for regional customer audiences and curate imagery within brand guidelines.
  • •Partner with Trade, Marketing, Creative, and Product teams to deliver seamless onsite experiences.
  • •Support onsite experimentation and testing programmes, applying learnings and improving engagement and conversion.

Pay and Benefits

Perks:Employee DiscountPaid AnnualPrivate MedicalLearning Budget

Key Requirements

  • •Experience in onsite content, digital trading, ecommerce, or a similar online customer experience role.
  • •Confident using CMS and digital content management tools.
  • •Experience using performance reporting and turning data into actionable recommendations.
  • •Strong visual and creative judgement with an eye for fashion, imagery, and customer experience.
  • •Excellent organisation and attention to detail, managing multiple priorities and deadlines.
Experience:EcommerceFashionDigital tradingOnline customer experience
Skills:Attention to detailOrganisationCross-functional collaborationCommunicationProblem-solving
Languages:English
Tech Stack:Microsoft OfficeExcelCMSSitecoreAdobeMixpanelCloudinaryMonday.com

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
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