Adidas

3 weeks ago

Manager Retail Marketing & Activation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Lead and execute Adidas’ GCA retail marketing strategy across Shanghai, driving innovative in-store concepts, consumer engagement, and brand activation. Manage budgets, develop toolkits, collaborate with cross-functional teams and country clusters to ensure consistent deployment of retail programs that elevate brand impact and KPIs.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Collaborate with GCA CE team, BUs, Brand communications, MOPs and CTC to ensure smooth and high-quality GCA sign-off setup twice a year.
•Develop retail marketing toolkits and guidelines based on the GCA annual retail marketing plan and seasonal ISC calendar for country clusters, aligning with global brand priorities and category needs.
•Coordinate with GCA country clusters’ omni-channel retail marketing teams to understand market needs and ensure campaigns come to life at retail through clear guidelines.
•Manage and review budgets with supervisor for monthly campaigns guideline creation and GCA sign-off in line with MWB plan.
•Facilitate internal and external communication of developed retail marketing plans within the organization.
•Analytical tracking of results for key retail marketing initiatives and adjusting campaigns to maximize impact.

Key Requirements

•Minimum 4 years’ experience in Retail Marketing planning/management with leading consumer goods company.
•University Degree or above (preferably marketing or communications).
•Excellent verbal and written communication skills in English and Mandarin.
•Strategic mindset with strong executional abilities and cross-functional management.
•Proficient in MS Office and comfortable with developing marketing toolkits and campaign guidelines.

Experience:4+ yearsRetailConsumer goodsSports

Education:Bachelor's

Skills:CommunicationLeadershipPresentationCross-functional managementStrategic thinking

Languages:EnglishMandarin

Tech Stack:MS Office

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

3 weeks ago

Manager Retail Marketing & Activation

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Collaborate with GCA CE team, BUs, Brand communications, MOPs and CTC to ensure smooth and high-quality GCA sign-off setup twice a year.
•Develop retail marketing toolkits and guidelines based on the GCA annual retail marketing plan and seasonal ISC calendar for country clusters, aligning with global brand priorities and category needs.
•Coordinate with GCA country clusters’ omni-channel retail marketing teams to understand market needs and ensure campaigns come to life at retail through clear guidelines.
•Manage and review budgets with supervisor for monthly campaigns guideline creation and GCA sign-off in line with MWB plan.
•Facilitate internal and external communication of developed retail marketing plans within the organization.
•Analytical tracking of results for key retail marketing initiatives and adjusting campaigns to maximize impact.

Key Requirements

•Minimum 4 years’ experience in Retail Marketing planning/management with leading consumer goods company.
•University Degree or above (preferably marketing or communications).
•Excellent verbal and written communication skills in English and Mandarin.
•Strategic mindset with strong executional abilities and cross-functional management.
•Proficient in MS Office and comfortable with developing marketing toolkits and campaign guidelines.

Experience:4+ yearsRetailConsumer goodsSports

Education:Bachelor's

Skills:CommunicationLeadershipPresentationCross-functional managementStrategic thinking

Languages:EnglishMandarin

Tech Stack:MS Office

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor