Head of Product Marketing (all genders)

Lucanet
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Storytelling","Communication","Leadership","Collaboration","Strategic thinking"]

Head of Product Marketing leading Lucanet’s product marketing strategy to translate complex financial software into compelling narratives, drive awareness, adoption, and revenue growth across markets, and scale a cross-functional function.

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Lucanet
Lucanet
2 months ago

Head of Product Marketing (all genders)

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Last checked: 6 hours agoStatus: Live

Job Summary

Head of Product Marketing leading Lucanet’s product marketing strategy to translate complex financial software into compelling narratives, drive awareness, adoption, and revenue growth across markets, and scale a cross-functional function.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and communicate value proposition, positioning, and messaging for Lucanet's product portfolio.
  • •Build and own a Product Marketing roadmap aligned to product release cycles, marketing timelines, and budgeting cycles.
  • •Develop and execute go-to-market campaigns tied to product releases and key events.
  • •Drive cross-functional coordination across Product, Sales, and Marketing teams.
  • •Create sales enablement tools, including presentations, product demos, battle cards, and training materials.

Key Requirements

  • •7+ years of experience in product marketing or related roles, preferably in B2B SaaS.
  • •Experience in financial software or enterprise software is a strong plus.
  • •Background marketing to finance, accounting, or CFO personas in the mid-market segment is highly desirable.
  • •Exceptional storytelling ability with proven creative positioning and messaging skills.
  • •Strong commercial mindset with a track record of successful go-to-market strategies.
Experience:7+ yearsB2B SaaSFinanceEnterprise software
Skills:StorytellingCommunicationLeadershipCollaborationStrategic thinking
Languages:EnglishGerman
Tech Stack:AIAutomationCRMMarketing automation

Company Brief

Lucanet
Develops financial performance management software for consolidation, planning, reporting, and analytics. Lucanet provides solutions for finance teams in mid-market and enterprise organizations to streamline closing processes and improve financial transparency.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Berlin, Germany
Founded: 1999
WebsiteLinkedIn