Senior Demand Generation Manager | United States | Remote

Grafana Labs
United States
Workplace: RemoteFull timeUSD 76,939 - 92,326 annuallyFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Communication","Collaboration","Problem-solving","Data-driven","Strategic thinking"]

We are seeking an AI-native demand generation specialist to own Grafana’s lifecycle and nurture programs, driving awareness to adoption and enterprise expansion. You will lead multi-channel campaigns, integrate AI workflows, analyze attribution across OSS adoption and trials, and partner with Sales, SDRs, and content teams to align outcomes and accelerate GTM impact.

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FursaFursa
Grafana Labs
Grafana Labs
4 months ago

Senior Demand Generation Manager | United States | Remote

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

We are seeking an AI-native demand generation specialist to own Grafana’s lifecycle and nurture programs, driving awareness to adoption and enterprise expansion. You will lead multi-channel campaigns, integrate AI workflows, analyze attribution across OSS adoption and trials, and partner with Sales, SDRs, and content teams to align outcomes and accelerate GTM impact.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own AI-Driven Nurture Program Expansion—Lead the strategy and evolution of AI-powered nurture programs, identifying opportunities to deepen engagement, improve conversion, and expand pipeline attribution across the funnel.
  • •Multi-Channel Execution with AI Integration—Own strategy and execution for lifecycle campaigns across email nurture, website personalization, and paid channels with AI workflows embedded throughout.
  • •Data Analysis & Attribution—Conduct complex campaign analysis using both traditional analytics tools and AI-assisted analysis; define what we measure and why, and translate findings into actionable recommendations.
  • •Cross-Functional Ownership—Partner with Sales, SDRs, content, and creative to drive alignment and shared outcomes across org lines.
  • •Provide strategic input to GTM leadership and translate program performance into business narratives and decisions.

Pay and Benefits

Salary: USD 76,939 - 92,326 annually
Equity and Bonus:Equity
Perks:Remote WorkRsus

Key Requirements

  • •3+ years of experience in B2B SaaS demand generation or growth marketing, ideally within a technical product or developer-focused environment
  • •Demonstrated experience owning a program end-to-end - from ideation and strategy through launch, reporting, and continuous optimization
  • •Active AI tool usage: you\'ve built workflows, automated processes, or designed AI-assisted programs — not just used AI for content drafts
  • •Strong data literacy and attribution capability — you conduct complex analysis across a PLG + commercial motion, develop attribution models, and advise on analytics strategy
  • •Clear, confident communicator with marketing and GTM leadership. You translate program performance into business narrative and hold a point of view when challenged, in live conversations and async updates
Experience:3+ yearsB2B SaaSDeveloper-focusedAI
Skills:CommunicationCollaborationProblem-solvingData-drivenStrategic thinking
Languages:English
Tech Stack:Claude CodeAIEmailWebsite personalizationPaid mediaAnalytics

Company Brief

Grafana Labs
Develops open-source and commercial observability tools, including Grafana for metrics visualization, Loki for log aggregation, and Tempo for tracing, enabling organizations to monitor, analyze, and visualize system performance and telemetry data.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: New York, United States
Founded: 2014
WebsiteLinkedIn