Head of Enterprise Marketing

Descript
San Francisco
Workplace: OnsiteFull timeUSD 210,000 - 230,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical skills","Collaboration","Measurement focus"]

Own Descript’s end-to-end enterprise marketing motion: co-own upmarket pipeline targets with Sales, build an enterprise demand playbook (ICP, target accounts, channel mix, offers), and create account-based programs. Partner with Product and RevOps to drive self-serve-to-enterprise conversion through lifecycle plays and conversion experiments. Build AI-first measurement and reporting frameworks to continuously improve channel and program performance.

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Descript
Descript
1 month ago

Head of Enterprise Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own Descript’s end-to-end enterprise marketing motion: co-own upmarket pipeline targets with Sales, build an enterprise demand playbook (ICP, target accounts, channel mix, offers), and create account-based programs. Partner with Product and RevOps to drive self-serve-to-enterprise conversion through lifecycle plays and conversion experiments. Build AI-first measurement and reporting frameworks to continuously improve channel and program performance.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Co-own upmarket pipeline targets with Sales, including sourced and influenced pipeline accountability.
  • •Build and execute an enterprise demand playbook covering ICP, target account selection, channel mix, offer strategy, and campaign design.
  • •Develop vertical prioritization and design account-based programs with messaging and experiences for high-fit accounts.
  • •Partner with Product and Sales to run self-serve-to-enterprise conversion experiments and build lifecycle plays that move buyers toward enterprise contracts.
  • •Create AI-first measurement and reporting frameworks, track channel/play/offer performance, and report on pipeline contribution, efficiency, and attribution.

Pay and Benefits

Salary: USD 210,000 - 230,000 annually
Perks:Health Insurance401kMeal AllowancePaid Leave

Key Requirements

  • •8+ years of B2B marketing experience, including 3+ years building or scaling an upmarket or enterprise demand motion.
  • •Experience at a PLG or product-led company, with a strong grasp of the self-serve-to-enterprise conversion motion.
  • •Consumer-to-B2B crossover experience, including marketing to users who are also buyers.
  • •Strong analytical skills and a track record of building measurement frameworks that are actually used.
  • •Experience co-owning pipeline targets with Sales in an accountable, collaborative way.
Experience:8+ yearsB2B marketingPLGEnterprise demandSaaSMedia techCreative tooling
Skills:Analytical skillsCollaborationMeasurement focus
Tech Stack:ABMCRMMAPAI-first marketing ops

Company Brief

Descript
Descript provides an all-in-one audio and video editing platform that combines transcription, multitrack editing, screen recording, and AI-powered tools for creators and teams to produce podcasts, videos, and marketing content more quickly and collaboratively.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn