Director, Performance Marketing, Programmatic + Search

NBC Universal
United States
Workplace: HybridFull timeUSD 140,000 - 175,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Data-driven","Analytical","Project management","Prioritization","Decision-making","Storytelling","Partner management","Rigorous testing"]

Lead Programmatic + Search strategy, investment, and platform partnerships for Peacock, driving incremental growth and engagement. Manage a team of performance marketing experts and oversee cross-channel testing, measurement, and optimization across Google, Amazon, and other platforms. Build efficient media plans with Performance Planning and Paid Social teams, collaborate with analytics/finance/data strategy partners, and translate experimentation into recommendations for senior leadership.

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FursaFursa
NBC Universal
NBC Universal
1 month ago

Director, Performance Marketing, Programmatic + Search

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead Programmatic + Search strategy, investment, and platform partnerships for Peacock, driving incremental growth and engagement. Manage a team of performance marketing experts and oversee cross-channel testing, measurement, and optimization across Google, Amazon, and other platforms. Build efficient media plans with Performance Planning and Paid Social teams, collaborate with analytics/finance/data strategy partners, and translate experimentation into recommendations for senior leadership.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own Programmatic + Search strategy and execution across platforms including Google and Amazon.
  • •Lead day-to-day partner management for Programmatic platforms to deliver Peacock business goals and drive innovation.
  • •Partner with Performance Planning and Paid Social teams to develop media plans for Standalone and Always On campaigns.
  • •Lead and manage a performance marketing team, serving as a primary decision-maker for execution, optimizations, and channel strategy.
  • •Oversee the learning agenda and testing roadmap, translating experimentation and performance data into recommendations, while guiding MarTech and data strategy.

Pay and Benefits

Salary: USD 140,000 - 175,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •8+ years of Performance Marketing experience with deep Programmatic + Search expertise.
  • •Strong Programmatic platform and AdTech knowledge (Google, Amazon, and others) and partner management skills.
  • •Analytical skills to connect data, strategy, and storytelling into recommendations.
  • •Experience leading teams and developing high-performing talent.
  • •Familiarity with testing methodologies and experimental design to contribute to the learning agenda.
Experience:8+ yearsPerformance marketingAdtechStreamingD2C
Skills:LeadershipData-drivenAnalyticalProject managementPrioritizationDecision-makingStorytellingPartner managementRigorous testing
Languages:English
Tech Stack:ProgrammaticSearchGoogleAmazonAdTechMarTechDCOCampaign automationAI-powered workflowsMMMMTA

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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