Yum! Brands

3 weeks ago

Business Analyst – CRM & Marketing Technology

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Own CRM and marketing technology initiatives for the Taco Bell Digital team by translating business needs into actionable requirements and supporting cross-functional delivery. Partner with Marketing, Product, Analytics, UX, and Engineering to manage CRM campaigns, content publishing, audience segmentation, and campaign tracking. Help ensure seamless customer experiences across web, mobile, email, push notification, and loyalty channels while supporting agile planning and SDLC execution.

Location: Ho Chi Minh City

Workplace: Hybrid

Employment Type: Full time

Job Function: Business Operations

Seniority: Entry level

Key Responsibilities

•Collaborate with franchisees and internal stakeholders to analyze and document requirements for digital commerce, CRM, and customer engagement initiatives.
•Create and maintain user stories, acceptance criteria, process flows, and functional documentation in JIRA and Confluence.
•Support CRM campaign setup, testing, audience segmentation, and deployment using platforms such as Braze, Zeta, or similar marketing automation tools.
•Coordinate content publishing via Contentful CMS to deliver campaign content accurately and on time.
•Work with Marketing and Analytics teams to define campaign tracking requirements, validate data collection, and monitor performance for optimization opportunities.

Pay and Benefits

Perks:Paid LeaveHealth Insurance

Key Requirements

•Bachelor's degree in Business, Information Technology, Computer Science, Marketing Technology, or a related field.
•Strong analytical, problem-solving, and critical-thinking skills.
•Excellent English communication, stakeholder management, and interpersonal skills.
•Hands-on experience with JIRA and Confluence.
•Familiarity with Google Analytics 4 (GA4) and digital analytics concepts.

Education:Bachelor's

Skills:CommunicationStakeholder managementInterpersonal skillsProblem-solvingCritical thinking

Languages:English

Tech Stack:JIRAConfluenceGoogle Analytics 4 (GA4)ScrumKanbanSDLCContentfulBrazeZetaSalesforce Marketing CloudCDPsTag managementEmailPush notificationIn-app messaging

Company Brief

Yum! Brands

Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Yum! Brands

3 weeks ago

Business Analyst – CRM & Marketing Technology

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 13 hours agoStatus: Live

Job Summary

Location: Ho Chi Minh City

Workplace: Hybrid

Employment Type: Full time

Job Function: Business Operations

Seniority: Entry level

Key Responsibilities

•Collaborate with franchisees and internal stakeholders to analyze and document requirements for digital commerce, CRM, and customer engagement initiatives.
•Create and maintain user stories, acceptance criteria, process flows, and functional documentation in JIRA and Confluence.
•Support CRM campaign setup, testing, audience segmentation, and deployment using platforms such as Braze, Zeta, or similar marketing automation tools.
•Coordinate content publishing via Contentful CMS to deliver campaign content accurately and on time.
•Work with Marketing and Analytics teams to define campaign tracking requirements, validate data collection, and monitor performance for optimization opportunities.

Pay and Benefits

Perks:Paid LeaveHealth Insurance

Key Requirements

•Bachelor's degree in Business, Information Technology, Computer Science, Marketing Technology, or a related field.
•Strong analytical, problem-solving, and critical-thinking skills.
•Excellent English communication, stakeholder management, and interpersonal skills.
•Hands-on experience with JIRA and Confluence.
•Familiarity with Google Analytics 4 (GA4) and digital analytics concepts.

Education:Bachelor's

Skills:CommunicationStakeholder managementInterpersonal skillsProblem-solvingCritical thinking

Languages:English

Tech Stack:JIRAConfluenceGoogle Analytics 4 (GA4)ScrumKanbanSDLCContentfulBrazeZetaSalesforce Marketing CloudCDPsTag managementEmailPush notificationIn-app messaging

Company Brief

Yum! Brands

Industry: Restaurants & Food Service

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Louisville, United States

Founded: 1997

Glassdoor: 3.7

Website LinkedIn Glassdoor