General Manager, New Zealand

HelloFresh
Auckland
Workplace: HybridFull timeFunction: Executive & General ManagementSkills: ["Influence","Collaboration","Analytical mindset","Strategic planning","Entrepreneurial drive"]

Lead end-to-end performance, growth, and strategic direction for the New Zealand market, owning the NZ P&L and driving sustainable growth and profitability. Define and execute the market roadmap across customer acquisition, retention, pricing, and margin, while piloting new propositions with global teams. Align and energize matrixed leadership across growth, product, marketing, finance, customer care, and operations, and represent HelloFresh with government, regulators, partners, and the community.

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HelloFresh
HelloFresh
2 days ago

General Manager, New Zealand

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Lead end-to-end performance, growth, and strategic direction for the New Zealand market, owning the NZ P&L and driving sustainable growth and profitability. Define and execute the market roadmap across customer acquisition, retention, pricing, and margin, while piloting new propositions with global teams. Align and energize matrixed leadership across growth, product, marketing, finance, customer care, and operations, and represent HelloFresh with government, regulators, partners, and the community.
Location: Auckland
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own HelloFresh New Zealand’s P&L, leading annual planning, forecasting, and business reviews with ANZ and global leadership.
  • •Define and execute the market strategy and roadmap to return to sustainable growth and profitability.
  • •Partner with global teams to pilot new products and propositions and strengthen local relevance for Kiwi customers.
  • •Align and energize matrixed teams across growth, product, marketing, finance, customer care, and operations behind shared business objectives.
  • •Represent HelloFresh New Zealand with government, regulators, industry bodies, and strategic partners, and feed local learnings back into regional and global decision-making.

Pay and Benefits

Equity and Bonus:Equity
Perks:EquityLearning BudgetEmployee AssistanceWellness Stipend

Key Requirements

  • •Track record owning a P&L or major commercial function, ideally combining consulting and/or high-growth startup experience.
  • •Strong commercial and product instincts, especially across D2C marketing and product development, with judgement to translate strategy into measurable growth.
  • •Proven ability to influence and align senior matrixed stakeholders through collaboration rather than direct authority.
  • •Highly analytical, data-driven approach comfortable using data to prioritize and hold the business to its plan.
  • •Demonstrated familiarity with the New Zealand market and consumers, or the ability to build local relevance and credibility quickly.
Experience:D2C marketingProduct developmentConsultingHigh-growth startupFast-paced environments
Skills:InfluenceCollaborationAnalytical mindsetStrategic planningEntrepreneurial drive
Languages:English

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn