Director, Digital Insights

NPR
Washington
Workplace: HybridFull timeUSD 166,000 - 180,000Function: Executive & General ManagementExperience: 8+ yearsEducation: bachelorsSkills: ["Stakeholder management","Strategic thinking","Technical leadership","Storytelling","Mentoring"]

Serve as strategic leader for NPR’s digital ecosystem, building the insight engine that drives audience engagement and long-term portfolio growth. Lead transformational initiatives including measurement for a new flagship mobile app and a foundational re-think of digital video strategy. Manage and mentor a multi-tier insights team, ensure data integrity and governance, and translate analytics into executive-ready narratives that guide monetization metrics and product decisions.

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FursaFursa
NPR
NPR
6 days ago

Director, Digital Insights

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Last checked: 5 hours agoStatus: Live

Job Summary

Serve as strategic leader for NPR’s digital ecosystem, building the insight engine that drives audience engagement and long-term portfolio growth. Lead transformational initiatives including measurement for a new flagship mobile app and a foundational re-think of digital video strategy. Manage and mentor a multi-tier insights team, ensure data integrity and governance, and translate analytics into executive-ready narratives that guide monetization metrics and product decisions.
Location: Washington
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Partner with app leadership, Product, and Engineering to architect measurement frameworks, behavioral tracking, and lifecycle KPIs for a new flagship mobile application.
  • •Build, mentor, and lead an insights team, coaching leadership and developing technical excellence in SQL, database design, and query optimization.
  • •Create a modern cross-platform video insights strategy tracking engagement, consumption, and loyalty across web, app, and third-party video ecosystems.
  • •Specify and scope complex primary research methodologies (qualitative and quantitative) to address gaps in behavioral data and validate the new business model.
  • •Provide analytics governance by ensuring data integrity, rigorous tagging standards, and QC procedures during fast-paced product iterations.

Pay and Benefits

Salary: USD 166,000 - 180,000
Perks:Health InsuranceDentalVisionPaid LeaveRetirement Savings

Key Requirements

  • •8+ years leading digital analytics strategy, including web measurement frameworks and cross-platform user journey tracking across web, mobile, and video ecosystems.
  • •Experience defining mobile app analytics measurement frameworks and lifecycle KPIs for new app launches, plus digital video measurement across owned and third-party networks.
  • •Expertise bridging quantitative behavioral data with mixed-methods primary research (qualitative and quantitative) to validate business models and explain user intent.
  • •Strong technical analytics governance: modern data pipelines, tag management, and product analytics tools (GA4, Amplitude, Mixpanel, Segment) with QC/data integrity protocols.
  • •Proven people leadership building and leading insights teams, including coaching managers and developing junior analysts.
Experience:8+ yearsPublic mediaSubscription/membershipDigital media
Education:Bachelor's in Data Science, Analytics, Market Research, Statistics, or related field
Skills:Stakeholder managementStrategic thinkingTechnical leadershipStorytellingMentoring
Tech Stack:SQLGA4AmplitudeMixpanelSegmentTag management systemsDatabase designQuery optimizationQC

Company Brief

NPR
NPR (National Public Radio) is a nonprofit media organization producing and distributing news, cultural programming, and podcasts to a network of public radio stations across the United States.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Growth: Nonprofit & NGO
Funding: Grant Funded
Headquarters: Washington, D.C., United States
Founded: 1970
WebsiteLinkedIn