Senior Data Analyst - Marketing

Supabase
Anywhere
Workplace: RemoteFull timeFunction: Data Analytics & Business IntelligenceSkills: ["Communication","Stakeholder management","Async collaboration","Business acumen","Self-serve mindset"]

Build a marketing measurement foundation across paid and PLG channels, translating attribution and experimentation outputs into causal, trusted guidance for pipeline and revenue. Own end-to-end measurement strategy including incrementality testing and media mix modeling, and create reusable analysis templates for consistent experimentation across teams. Improve marketing data integrity, promote AI-forward analytics practices, and communicate measurement nuance clearly to non-technical stakeholders.

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FursaFursa
Supabase
Supabase
1 week ago

Senior Data Analyst - Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Build a marketing measurement foundation across paid and PLG channels, translating attribution and experimentation outputs into causal, trusted guidance for pipeline and revenue. Own end-to-end measurement strategy including incrementality testing and media mix modeling, and create reusable analysis templates for consistent experimentation across teams. Improve marketing data integrity, promote AI-forward analytics practices, and communicate measurement nuance clearly to non-technical stakeholders.
Location: Anywhere
Workplace: Remote
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Own the end-to-end marketing measurement strategy across experimentation, media mix modeling, and attribution for paid and PLG channels.
  • •Establish and evolve an attribution framework connecting platform data, multi-touch attribution, MMM, and experiments for decision-making.
  • •Design and run always-on incrementality tests (user-level and geo-level), calculating incremental lift and incremental ROAS/CPA to guide budget reallocation.
  • •Build and maintain media mix models, validate performance via backtesting and reconciliation with experiments, and produce actionable forecasts and scenarios.
  • •Build measurement tooling and documentation (metric definitions, model documentation, reusable analysis patterns) and identify/fix marketing data gaps and inconsistencies across teams.

Pay and Benefits

Perks:Health InsuranceEsopTech AllowanceLearning BudgetRemote Work

Key Requirements

  • •6+ years in marketing analytics, data science, or a related role focused on performance marketing and/or PLG growth.
  • •Advanced SQL and experience with at least one statistical programming language (Python or R) for experiment analysis and modeling.
  • •Deep understanding of marketing attribution, incrementality testing, and media mix modeling and how they work together.
  • •Hands-on experience designing, running, and interpreting experiments across digital marketing channels (search, social, display, email, in-product).
  • •Strong growth-metrics business acumen (CAC, LTV, payback period, conversion rates, funnel performance) and ability to communicate causal nuance to non-technical stakeholders.
Experience:Marketing analyticsData sciencePerformance marketingPLG growthExperimentationMedia mix modelingAttributionConsumption or BaaS
Skills:CommunicationStakeholder managementAsync collaborationBusiness acumenSelf-serve mindset
Tech Stack:SQLPythonRLLMsAI toolingExperimentationIncrementality testingMedia mix modelingAttributionGoogle AdsMetaLinkedInWeb analyticsCDPsBI/visualization

Company Brief

Supabase
Provides an open-source backend as a service built on PostgreSQL, offering real-time APIs, authentication, storage, and edge functions to help developers quickly build and scale applications.
Industry: Cloud Computing
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series B
Headquarters: New York, United States
Founded: 2020
WebsiteLinkedIn