Sr.Digital Analyst II

BambooHR
Utah
Workplace: HybridFull timeFunction: Software EngineeringExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Stakeholder management","Analytical storytelling","Problem-solving"]

Senior Digital Analyst II at BambooHR to optimize the digital customer journey across website, marketing funnel, and digital experiences. Collaborates with Marketing, Web, Demand Gen, BI, and agencies to deliver insights, improve measurement, and support data-driven decisions. Focus areas include first-party data, lead tracking, AI-driven search trends, and cross-functional analytics to influence digital strategy and customer experience.

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FursaFursa
BambooHR
BambooHR
2 months ago

Sr.Digital Analyst II

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Last checked: 17 hours agoStatus: Live

Job Summary

Senior Digital Analyst II at BambooHR to optimize the digital customer journey across website, marketing funnel, and digital experiences. Collaborates with Marketing, Web, Demand Gen, BI, and agencies to deliver insights, improve measurement, and support data-driven decisions. Focus areas include first-party data, lead tracking, AI-driven search trends, and cross-functional analytics to influence digital strategy and customer experience.
Location: Utah
Workplace: Hybrid
Employment Type: Full time
Job Function: Software Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead analysis of digital customer journeys across acquisition, engagement, and conversion funnels to identify optimization opportunities and influence business performance.
  • •Partner cross-functionally with Marketing, Web, Demand Gen, Product Marketing, Business Intelligence, and agency teams to define KPIs, measurement strategies, and success metrics for digital initiatives.
  • •Support and evolve first-party data strategies, lead tracking, and digital measurement frameworks to improve visibility into customer behavior and marketing performance.
  • •Deliver strategic insights and recommendations related to website performance, conversion behavior, customer engagement, and digital experience optimization.
  • •Support experimentation and testing initiatives across landing pages, chatbot experiences, messaging, and digital optimization programs.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDisability Insurance401kParental LeavePaid Leave

Key Requirements

  • •5+ years of experience in digital analytics, marketing analytics, web analytics, or related analytical roles with increasing strategic scope and business influence.
  • •Deep experience with web analytics platforms such as Adobe Analytics, Google Analytics, or similar enterprise analytics tools.
  • •Strong experience analyzing digital funnels, customer journeys, lead behavior, and conversion performance within B2B SaaS or digital-first environments.
  • •Proficiency in AI, SQL, Excel, and BI/reporting platforms with the ability to independently analyze and synthesize large datasets.
  • •Bachelor’s degree in Analytics, Marketing, Business, Statistics, Economics, Information Systems, or related field preferred.
Experience:5+ yearsB2B SaaSDigital analytics
Education:Bachelor's
Skills:CommunicationStakeholder managementAnalytical storytellingProblem-solving
Languages:English
Tech Stack:Adobe AnalyticsGoogle AnalyticsSQLExcelBIAILLMLead tracking

Company Brief

BambooHR
Provides cloud-based human resources software that streamlines HR tasks including employee onboarding, time-off tracking, performance management, and HR analytics for small to mid-sized businesses, centralizing people data and automating HR workflows.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Lindon, United States
Founded: 2008
WebsiteLinkedIn