1 week ago

Retail Media Manager - Brand Side

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Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Lead retail media strategy and governance across priority retail partners, connecting Marketing, Omni-Commerce, Sales, Category, Analytics, and external agencies. Own integrated retail media planning, activation excellence, measurement frameworks, and continuous optimization to improve targeting, attribution, and ROAS. Partner with major retail networks, manage agency activation oversight, and present performance results and recommendations to senior leadership while building retail media capabilities via a Center of Excellence model.

Location: Vancouver

Workplace: Onsite

Employment Type: Full time

Job Function: Data Science & Machine Learning

Seniority: Mid level

Key Responsibilities

•Define and lead retail media strategy across priority retail partners and establish Center of Excellence best practices and governance.
•Develop retail media roadmaps aligned to business, category, and commercial objectives, improving targeting, measurement, attribution, and ROI.
•Serve as the primary liaison across Marketing, Omni-Commerce, Sales, Category, Analytics, Finance, and Retailer teams to align goals, KPIs, and investment decisions.
•Lead agency partners for retail media planning, activation, optimization, and reporting, ensuring campaigns meet time, budget, and business objectives.
•Establish KPI/reporting standards, analyze performance, and drive continuous optimization while presenting results and recommendations to senior leadership.

Pay and Benefits

Salary: USD 105,050 - 161,800 annually

Perks:Health InsuranceDentalVisionDisability InsuranceEmployee AssistanceFlexible SpendingLife InsurancePaid HolidaysParental Leave

Key Requirements

•8+ years of experience in retail media, eCommerce media, digital media, shopper marketing, omnichannel marketing, or related fields.
•Proven experience managing media programs across major retail media networks (e.g., Amazon, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, Best Buy Ads).
•Strong understanding of retail media planning, activation, measurement, attribution, and audience strategies.
•Experience leading external media agencies and performance management processes.
•Demonstrated success collaborating across Marketing, Sales, Omni-Commerce, Commerce, and Analytics organizations.

Experience:8+ yearsRetail mediaECommerce mediaShopper marketingOmnichannel marketingDigital media

Skills:Analytical thinkingStrategic thinkingProblem-solvingCommunicationStakeholder management

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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