Product Marketing Manager - LATAM

WeTravel
Costa Rica
Workplace: RemoteFull timeUSD 25,000 - 40,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Storytelling","Organization","Data analysis","Cross-functional collaboration"]

Own end-to-end feature marketing launches for a growing product used by multi-day travel operators. Plan and execute launch stories, coordinate comms and channel activities across email, in-product, and paid/lifecycle channels, and keep onboarding materials and newsletters up to date. Also drive adoption by monitoring post-launch metrics, running webinars and promo campaigns, and localizing content for Spanish-speaking markets.

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FursaFursa
WeTravel
WeTravel
21 hours ago

Product Marketing Manager - LATAM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own end-to-end feature marketing launches for a growing product used by multi-day travel operators. Plan and execute launch stories, coordinate comms and channel activities across email, in-product, and paid/lifecycle channels, and keep onboarding materials and newsletters up to date. Also drive adoption by monitoring post-launch metrics, running webinars and promo campaigns, and localizing content for Spanish-speaking markets.
Location: Costa Rica
Workplace: Remote
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the feature marketing plan and execute launches end-to-end, coordinating needs across product managers, marketing channel owners, account managers, and customer support reps.
  • •Build launch plans and align with commercial teams on comms and activities.
  • •Craft and set up launch communications (emails, in-product messages, and Loom-style demo videos) and update onboarding materials and the onboarding center.
  • •Drive adoption by reviewing post-go-live metrics, identifying stalled features, and deciding fixes.
  • •Host live product webinars and run ad hoc promo campaigns; localize content into Spanish when required.

Pay and Benefits

Salary: USD 25,000 - 40,000 annually
Perks:Paid LeaveParental LeaveVolunteer DaysRemote Work

Key Requirements

  • •7+ years communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company.
  • •Fluent business English writing suitable for busy tour operators.
  • •Strong storytelling in writing and on-camera; comfortable being a visible face of the product.
  • •Track record of successful B2B email and in-product campaigns (ideally highly targeted).
  • •Comfort using AI tools and digging into data to surface insights.
Experience:7+ yearsB2BProduct marketingTechTravelECommerce
Skills:CommunicationStorytellingOrganizationData analysisCross-functional collaboration
Languages:EnglishSpanish
Tech Stack:AI toolsLoomCustomer.ioCRMSQLExcelGoogle SheetsEmailIn-product messagingWebinarsPaidLifecycle channelsSocial

Company Brief

WeTravel
WeTravel provides an online booking, payment, and management platform for tour operators, travel agencies, and group travel organizers, enabling itinerary management, secure payments, and customer invoicing to streamline group travel operations.
Industry: TravelTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2014
WebsiteLinkedIn