Brand Manager (Retail Product Launch)

Zoe
United Kingdom
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Project management","Cross-functional collaboration","Analytical thinking","Execution","Stakeholder management"]

Own retail marketing for an upcoming UK retail launch, turning campaign ideas into execution across POS, press, and digital. Partner with internal creative and retail contacts to build the media mix, measure performance, and recommend improvements. Translate gifting strategy into December/January plans, run portfolio sampling with evidence-based recommendations, and support select NPD and consumer insight projects in collaboration with Product, Ops, and Analytics.

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Zoe
Zoe
6 hours ago

Brand Manager (Retail Product Launch)

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Last checked: 5 hours agoStatus: Live

Job Summary

Own retail marketing for an upcoming UK retail launch, turning campaign ideas into execution across POS, press, and digital. Partner with internal creative and retail contacts to build the media mix, measure performance, and recommend improvements. Translate gifting strategy into December/January plans, run portfolio sampling with evidence-based recommendations, and support select NPD and consumer insight projects in collaboration with Product, Ops, and Analytics.
Location: United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Fully own retail marketing for the January retail launch, executing across POS, press, and digital while recommending media mix and measuring success.
  • •Partner with the retail account manager to analyze monthly sales and recommend actions based on results.
  • •Own integration of products into retailer key moments and promotional opportunities.
  • •Turn the gifting strategy into execution for December and January, including building a development pipeline for new gifts through 2027.
  • •Run sampling activity across the product portfolio by reviewing past learnings, recommending an approach, and executing alongside an agency.

Key Requirements

  • •Demonstrable track record executing in fast-paced, high-growth marketing roles, including for FMCG products sold in retail.
  • •Experience with retail marketing campaigns, packaging development, NPD, and using consumer insight to guide product recommendations.
  • •Significant depth launching new FMCG products into UK grocery or high-street retail.
  • •Strong project management skills to juggle pace and complexity across multiple stakeholders.
  • •Strong knowledge of the UK retail environment (grocery, high street, and OOH) and the ability to critique product and packaging solutions based on consumer knowledge.
Experience:FMCGRetailGrocery
Skills:Project managementCross-functional collaborationAnalytical thinkingExecutionStakeholder management

Company Brief

Zoe
Zoe provides personalized nutrition and gut-health testing services using microbiome, blood biomarker, and dietary data to give individualized dietary recommendations and improve metabolic health outcomes for consumers.
Industry: Wellness & Preventive Health
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Cambridge, United Kingdom
Founded: 2015
Website