Senior Product Marketing Manager

Astra Tech
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6-8 yearsSkills: ["Customer insight","Competitive analysis","Positioning","Messaging","Data-driven decision-making"]

Drive go-to-market strategy and execution for Astra Tech & Botim products, owning positioning, launch planning, and adoption across communication, fintech, and digital services. Partner with Product, Growth, Brand, and creative teams to translate features into customer value, create launch assets and content, and run campaigns. Use customer, competitor, and performance insights to optimize launches, improve engagement, and accelerate uptake for a 150M+ user base.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Astra Tech
Astra Tech
1 week ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Drive go-to-market strategy and execution for Astra Tech & Botim products, owning positioning, launch planning, and adoption across communication, fintech, and digital services. Partner with Product, Growth, Brand, and creative teams to translate features into customer value, create launch assets and content, and run campaigns. Use customer, competitor, and performance insights to optimize launches, improve engagement, and accelerate uptake for a 150M+ user base.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own GTM strategy and execution for assigned products or services.
  • •Plan and deliver end-to-end product launches, including post-launch optimization.
  • •Develop differentiated positioning and compelling customer propositions and messaging.
  • •Create marketing content, enablement, and assets that support launches.
  • •Track performance and iterate to improve adoption, engagement, and campaign results.

Key Requirements

  • •6–8 years of experience in product marketing within consumer technology, fintech, or digital platforms.
  • •Proven track record executing go-to-market strategy and product launches.
  • •Strong skills in positioning, messaging, and marketing content creation.
  • •Solid grounding in customer insight and competitive analysis.
  • •Data-driven approach to adoption and marketing effectiveness, with an advantage for fintech/digital services exposure.
Experience:6-8 yearsConsumer technologyFintechDigital platforms
Skills:Customer insightCompetitive analysisPositioningMessagingData-driven decision-making

Company Brief

Astra Tech
UAE-based technology company offering technology solutions and systems integration services, focusing on IT infrastructure, security systems, and smart building / automation solutions for commercial and residential clients.
Industry: Professional Services
Headquarters: United Arab Emirates
Website