Manager of Public Relations, Fashion & Lifestyle

Reformation
New York
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5-6 yearsEducation: bachelorsSkills: ["Communication","Copywriting","Editing","Relationship management","Team collaboration"]

Lead the global public relations strategy for a sustainability-focused fashion brand. Build and execute creative PR programs across fashion, consumer, and lifestyle press; manage relationships with top outlets and agency partners; craft executive interview messaging and launch communications; collaborate with marketing to drive 360 campaigns; report on progress against OKRs and contribute to internal communications. Based in New York City, with a focus on brand storytelling and press coverage growth.

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FursaFursa
Reformation
Reformation
3 months ago

Manager of Public Relations, Fashion & Lifestyle

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Job Summary

Lead the global public relations strategy for a sustainability-focused fashion brand. Build and execute creative PR programs across fashion, consumer, and lifestyle press; manage relationships with top outlets and agency partners; craft executive interview messaging and launch communications; collaborate with marketing to drive 360 campaigns; report on progress against OKRs and contribute to internal communications. Based in New York City, with a focus on brand storytelling and press coverage growth.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Support the Director of Public Relations in setting and executing the organization’s global communications strategy.
  • •Utilize your strong bench of relationships, with an emphasis on fashion and lifestyle, to deepen the brand’s share of voice in earned media.
  • •Messaging and talking point development for executive interviews and thought leadership opportunities as well as product launches, campaigns and collaborations.
  • •Manage day-to-day communications with global agency partners.
  • •Synthesize data and build strong cross-functional relationships in support of compelling brand storytelling.

Pay and Benefits

Perks:Health InsuranceDentalVision401kRetirementClothing DiscountFertility Care

Key Requirements

  • •Bachelor's degree in marketing, communications, English, journalism, or related field.
Experience:5-6 yearsFashion
Education:Bachelor's
Skills:CommunicationCopywritingEditingRelationship managementTeam collaboration
Languages:English

Company Brief

Reformation
Designs and sells sustainable, trend-driven women's apparel and accessories with an emphasis on eco-friendly materials, ethical production, and transparent supply chains. Operates direct-to-consumer retail and e-commerce channels.
Industry: Fashion & Apparel
Growth: Established Company
Headquarters: Los Angeles, United States
Founded: 2009
WebsiteLinkedIn