Marketing Events Specialist, AI Workflows

DNAnexus
Mountain View
Workplace: RemoteFull timeUSD 90,000 - 110,000 annuallyFunction: Marketing & GrowthSkills: ["Accountability","Curiosity","Cross-functional collaboration","Communication","Organization"]

Plan, coordinate, and execute conferences, field events, and webinars that drive pipeline growth. Own webinar production end to end (platform setup, run-of-show, promotion, moderation, and follow-up), manage onsite logistics, and represent DNAnexus at events. Ensure lead capture and accurate tagging/CRM handoff within hours. Use AI tools (ChatGPT/Claude) and automation (Zapier/Make) to accelerate briefs, copy, reporting, and post-event insights, reporting KPIs on registrations, attendance, pipeline impact, CPR, and ROI.

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FursaFursa
DNAnexus
DNAnexus
23 hours ago

Marketing Events Specialist, AI Workflows

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Plan, coordinate, and execute conferences, field events, and webinars that drive pipeline growth. Own webinar production end to end (platform setup, run-of-show, promotion, moderation, and follow-up), manage onsite logistics, and represent DNAnexus at events. Ensure lead capture and accurate tagging/CRM handoff within hours. Use AI tools (ChatGPT/Claude) and automation (Zapier/Make) to accelerate briefs, copy, reporting, and post-event insights, reporting KPIs on registrations, attendance, pipeline impact, CPR, and ROI.
Location: Mountain View
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Build and manage event timelines, budgets, vendor communications, and speaker/presenter logistics across conferences, field events, and webinars.
  • •Produce onsite and virtual events, including booth setup, shipping, staffing schedules, signage, promo items, and onsite troubleshooting.
  • •Own webinar programs end to end: platform setup, speaker coordination, run-of-show, promotion, moderation, and post-event follow-up.
  • •Set up and QA lead capture at events/webinars (badge scanners, forms, chat-to-lead workflows) and ensure leads are tagged and pushed to the CRM promptly.
  • •Use AI tools to draft event copy/briefs and follow-up emails, summarize post-event notes, and speed up reporting and analytics.
Travel: High travel

Pay and Benefits

Salary: USD 90,000 - 110,000 annually
Perks:Health InsuranceDentalVision401kLife InsuranceLong-term DisabilityParental LeavePaid HolidaysPaid Leave

Key Requirements

  • •3-5 years of experience in event marketing, campaign coordination, or a related marketing role (agency/in-house/project management/demanding internship acceptable).
  • •Practical daily use of AI tools (ChatGPT, Claude, or similar) for writing, research, and workflow tasks.
  • •Experience with a webinar platform (Zoom Webinar, ON24, WorkCast, or similar) and a marketing automation or CRM system (HubSpot, Marketo, Salesforce, or similar).
  • •Comfort with ambiguity and tight timelines—turn a rough ask into a workable plan.
  • •Ability to travel up to 50% of the time, including some evenings and weekends around event dates.
Experience:Life sciencesBiotechGenomics
Skills:AccountabilityCuriosityCross-functional collaborationCommunicationOrganization
Languages:English (US)
Tech Stack:ChatGPTClaudeZapierMakeZoom WebinarON24WorkCastHubSpotMarketoSalesforceCanvaFigma

Company Brief

DNAnexus
Provides a cloud-based biomedical and multi-omics data platform that enables secure management, analysis, and collaboration for genomics, clinical, and research data to accelerate precision medicine and drug discovery.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Series H
Headquarters: Mountain View, United States
Founded: 2009
Glassdoor
Glassdoor: 3.6
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