Sr. Industry Marketing Manager, Startups

Databricks
San Francisco
Workplace: OnsiteFull timeUSD 130,700 - 224,750 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Collaboration","Strategic thinking","Hands-on execution","Presenting to technical and business audiences","Stakeholder management"]

Lead industry marketing for venture-backed startups, guiding positioning, founder/developer content, and GTM programs that drive awareness, demand generation, and pipeline. Partner with sales, partners, VCs, accelerators, and customers to build an ecosystem of events and co-marketing. Optimize product-led motions from trials and credits to committed spend, while improving startup conversion, activation, and expansion using measurable adoption and engagement signals.

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FursaFursa
Databricks
Databricks
2 days ago

Sr. Industry Marketing Manager, Startups

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead industry marketing for venture-backed startups, guiding positioning, founder/developer content, and GTM programs that drive awareness, demand generation, and pipeline. Partner with sales, partners, VCs, accelerators, and customers to build an ecosystem of events and co-marketing. Optimize product-led motions from trials and credits to committed spend, while improving startup conversion, activation, and expansion using measurable adoption and engagement signals.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Establish a startup-segment positioning and content framework consistently across sales, partner, developer, field, and demand-generation programs, measured by usage and feedback.
  • •Drive pipeline and account consumption targets for priority startup accounts through integrated ABM, partner, venture, demand-gen, and field programs.
  • •Build a measurable venture and accelerator ecosystem that generates portfolio reach, co-marketing activity, and sourced or influenced pipeline.
  • •Improve conversion from startup evaluations to committed production spend by optimizing credits, trials, free tiers, and other product-led motions measured by activation/conversion/expansion.
  • •Equip go-to-market teams with startup-specific messaging, technical proof points, sales plays, and enablement; improve seller adoption and segment performance metrics.

Pay and Benefits

Salary: USD 130,700 - 224,750 annually

Key Requirements

  • •7+ years of experience marketing technology to startups, developers, or the venture ecosystem, or equivalent experience scaling venture-backed businesses.
  • •Own marketing strategy for a segment/product line/GTM motion and deliver measurable pipeline, adoption, consumption, or revenue outcomes.
  • •Create positioning, messaging, and content for complex technical B2B products and translate cloud, data, analytics, and AI/ML capabilities into customer use cases.
  • •Strong technical fluency in modern data and AI architectures, including model providers, agent frameworks, vector search, evaluation tooling, and production workloads.
  • •Build relationships with venture firms, accelerators, incubators, startup communities, customers, or strategic partners to drive awareness, co-marketing, adoption, or pipeline.
Experience:7+ yearsStartupsDevelopersVenture ecosystemVenture-backedB2BProduct-led growthAI/ML
Skills:CollaborationStrategic thinkingHands-on executionPresenting to technical and business audiencesStakeholder management
Languages:English
Tech Stack:AI/MLData and AI architecturesAgent frameworksVector searchEvaluation toolingProduct-led growthSelf-serve funnelsTrialsCreditsFree tiers

Company Brief

Databricks
Provides a unified data analytics platform powered by Apache Spark to simplify building, deploying, and scaling data engineering, data science, and machine learning workloads for enterprises.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2013
WebsiteLinkedIn