Lead Product Manager, Consumer Apps

hims & hers
United States
Workplace: RemoteFull timeUSD 160,000 - 210,000 annuallyFunction: Product ManagementExperience: 6+ yearsEducation: bachelorsSkills: ["Communication","Leadership","Problem-solving","Collaboration","Data-driven"]

Lead the next generation of consumer mobile app experiences for Hims & Hers, owning cross-category app foundations, growth, and AI-enabled features. Drive a customer-centric roadmap, partner with engineering/design, and run experiments to improve retention, engagement, and lifetime value across weight loss, sexual health, and other categories.

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FursaFursa
hims & hers
hims & hers
2 months ago

Lead Product Manager, Consumer Apps

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Lead the next generation of consumer mobile app experiences for Hims & Hers, owning cross-category app foundations, growth, and AI-enabled features. Drive a customer-centric roadmap, partner with engineering/design, and run experiments to improve retention, engagement, and lifetime value across weight loss, sexual health, and other categories.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Manager level

Key Responsibilities

  • •Own the Hims and Hers app product roadmap, shaping new features, navigation architecture, app foundations, and cross-category experiences that help millions of patients better understand and act on their health
  • •Lead app growth and engagement motions (mobile messaging, push notifications), while working closely with category and CRM lifecycle teams to ensure the right message reaches the right patient at the right time
  • •Serve as the cross-category connector: collaborate with PMs, Category owners, Marketing and others, to cohesively sequence and deliver features
  • •Drive A/B experimentation on app features tied to patient adherence / retention, WAU/MAU, and subscriber LTV, with clear metric ownership
  • •Translate new AI features and capabilities into app-native experiences

Pay and Benefits

Salary: USD 160,000 - 210,000 annually
Equity and Bonus:Equity
Perks:Paid Leave401kHealth InsuranceEquity

Key Requirements

  • •6+ years of product management experience, with at least 3 years owning consumer mobile products at meaningful scale
  • •Demonstrated track record shipping app and lifecycle features with measurable retention and engagement impact
  • •Deep understanding of mobile product design, interaction patterns, and user behavior
  • •Strong experimentation discipline: rigorous A/B testing on mobile, with clear input / output metric frameworks
  • •Bachelor's degree required; advanced degree a plus
Experience:6+ yearsHealthWellnessSubscriptionMobile apps
Education:Bachelor's
Skills:CommunicationLeadershipProblem-solvingCollaborationData-driven
Languages:English

Company Brief

hims & hers
A telehealth and consumer wellness platform offering personalized care and products across sexual health, hair, mental health, dermatology, weight loss and primary care via digital consultations, prescriptions, and fulfillment.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2017
Glassdoor
Glassdoor: 2.9
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