Platform Campaign Merchandise Manager – TikTok Shop (Third Party Associate)

TikTok
London
Workplace: OnsiteContractFunction: Solutions Engineering & Sales EngineeringExperience: 1+ yearsEducation: bachelorsSkills: ["Analytical skills","Problem-solving","Cross-functional communication","Stakeholder management","Self-motivated"]

Own merchandise selection and promotion subsidy strategies for TikTok Shop’s biggest UK & IE platform campaigns. Drive performance across key metrics like GMV scale, operational efficiency, merchant participation, and user growth by analyzing trends, competitors, and TikTok user insights. Design merchant incentives, run targeted subsidy A/B tests, and coordinate with Product, Data Analytics, and Engineering to build the data infrastructure for data-driven strategy updates.

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FursaFursa
TikTok
TikTok
1 month ago

Platform Campaign Merchandise Manager – TikTok Shop (Third Party Associate)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Own merchandise selection and promotion subsidy strategies for TikTok Shop’s biggest UK & IE platform campaigns. Drive performance across key metrics like GMV scale, operational efficiency, merchant participation, and user growth by analyzing trends, competitors, and TikTok user insights. Design merchant incentives, run targeted subsidy A/B tests, and coordinate with Product, Data Analytics, and Engineering to build the data infrastructure for data-driven strategy updates.
Location: London
Workplace: Onsite
Employment Type: Contract
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Develop and optimize end-to-end merchandise strategies for UK campaigns (e.g., seasonal promotions, Black Friday) to grow GMV, conversion rates, and AOV.
  • •Design merchant incentive mechanisms using platform resources to attract high-quality merchants and premium, competitively priced products, partnering with the Industry AM team.
  • •Create targeted subsidy strategies and run A/B tests to optimize subsidy ROI for user acquisition and repeat purchase growth.
  • •Coordinate with Product, Data Analytics, and Engineering to consolidate product feature requirements and build data infrastructure for data-driven strategy adjustments.
  • •Own key business metrics including GMV scale, operational efficiency, merchant participation rate, and user growth.

Key Requirements

  • •1+ year of relevant experience in e-commerce, retail, brand management, consulting, business strategy, or operations.
  • •Bachelor’s degree or above, preferably in Marketing, Business Administration, Data Analytics, Statistics, Economics, or related fields.
  • •Strong data analytical and problem-solving skills; proficient in Excel, SQL, and data visualization tools.
  • •Ability to translate data into actionable business insights and optimize strategies using key business metrics.
  • •Strong cross-functional communication and stakeholder management across Business Development, Product, Data, and Operations teams.
Experience:1+ yearsE-commerceRetailBrand managementConsultingBusiness strategyOperations
Education:Bachelor's in Marketing, Business Administration, Data Analytics, Statistics, Economics, or related discipline
Skills:Analytical skillsProblem-solvingCross-functional communicationStakeholder managementSelf-motivated
Tech Stack:ExcelSQLData visualizationA/B testing

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn