2 days ago

Platform Campaign Merchandise Manager – TikTok Shop (Third Party Associate)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own merchandise selection and promotion subsidy strategies for TikTok Shop’s biggest UK & IE platform campaigns. Drive performance across key metrics like GMV scale, operational efficiency, merchant participation, and user growth by analyzing trends, competitors, and TikTok user insights. Design merchant incentives, run targeted subsidy A/B tests, and coordinate with Product, Data Analytics, and Engineering to build the data infrastructure for data-driven strategy updates.

Location: London

Workplace: Onsite

Employment Type: Contract

Job Function: Solutions Engineering & Sales Engineering

Seniority: Manager level

Key Responsibilities

•Develop and optimize end-to-end merchandise strategies for UK campaigns (e.g., seasonal promotions, Black Friday) to grow GMV, conversion rates, and AOV.
•Design merchant incentive mechanisms using platform resources to attract high-quality merchants and premium, competitively priced products, partnering with the Industry AM team.
•Create targeted subsidy strategies and run A/B tests to optimize subsidy ROI for user acquisition and repeat purchase growth.
•Coordinate with Product, Data Analytics, and Engineering to consolidate product feature requirements and build data infrastructure for data-driven strategy adjustments.
•Own key business metrics including GMV scale, operational efficiency, merchant participation rate, and user growth.

Key Requirements

•1+ year of relevant experience in e-commerce, retail, brand management, consulting, business strategy, or operations.
•Bachelor’s degree or above, preferably in Marketing, Business Administration, Data Analytics, Statistics, Economics, or related fields.
•Strong data analytical and problem-solving skills; proficient in Excel, SQL, and data visualization tools.
•Ability to translate data into actionable business insights and optimize strategies using key business metrics.
•Strong cross-functional communication and stakeholder management across Business Development, Product, Data, and Operations teams.

Experience:1+ yearsE-commerceRetailBrand managementConsultingBusiness strategyOperations

Education:Bachelor's in Marketing, Business Administration, Data Analytics, Statistics, Economics, or related discipline

Skills:Analytical skillsProblem-solvingCross-functional communicationStakeholder managementSelf-motivated

Tech Stack:ExcelSQLData visualizationA/B testing

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Platform Campaign Merchandise Manager – TikTok Shop (Third Party Associate)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Contract

Job Function: Solutions Engineering & Sales Engineering

Seniority: Manager level

Key Responsibilities

•Develop and optimize end-to-end merchandise strategies for UK campaigns (e.g., seasonal promotions, Black Friday) to grow GMV, conversion rates, and AOV.
•Design merchant incentive mechanisms using platform resources to attract high-quality merchants and premium, competitively priced products, partnering with the Industry AM team.
•Create targeted subsidy strategies and run A/B tests to optimize subsidy ROI for user acquisition and repeat purchase growth.
•Coordinate with Product, Data Analytics, and Engineering to consolidate product feature requirements and build data infrastructure for data-driven strategy adjustments.
•Own key business metrics including GMV scale, operational efficiency, merchant participation rate, and user growth.

Key Requirements

•1+ year of relevant experience in e-commerce, retail, brand management, consulting, business strategy, or operations.
•Bachelor’s degree or above, preferably in Marketing, Business Administration, Data Analytics, Statistics, Economics, or related fields.
•Strong data analytical and problem-solving skills; proficient in Excel, SQL, and data visualization tools.
•Ability to translate data into actionable business insights and optimize strategies using key business metrics.
•Strong cross-functional communication and stakeholder management across Business Development, Product, Data, and Operations teams.

Experience:1+ yearsE-commerceRetailBrand managementConsultingBusiness strategyOperations

Education:Bachelor's in Marketing, Business Administration, Data Analytics, Statistics, Economics, or related discipline

Skills:Analytical skillsProblem-solvingCross-functional communicationStakeholder managementSelf-motivated

Tech Stack:ExcelSQLData visualizationA/B testing

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn