7 hours ago

Senior Marketing Manager Sportstyle

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Lead and support seasonal and annual Sportstyle marketing plans, ensuring alignment with business objectives. Own day-to-day project management for category and franchise initiatives, coordinating product launches, campaigns, fashion/streetwear collaborations, and retail activations. Drive consumer-focused storytelling across digital, social, retail, and experiential channels, monitor performance using KPIs, and optimize plans. Coach and develop junior team members while partnering cross-functionally with Product, GTM, Creative, Production, and Marketing.

Location: Germany

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Lead and support seasonal and annual Sportstyle marketing plans aligned with business objectives.
•Manage execution of product launches, campaigns, fashion and streetwear collaborations, and retail activations.
•Drive consumer-focused storytelling across digital, social, retail, and experiential channels.
•Own day-to-day project management for assigned category and franchise initiatives to meet timelines, milestones, and deliverables.
•Monitor campaign performance, optimize plans using insights and KPIs, and coach/develop junior team members.

Travel: Medium travel

Key Requirements

•4-6 years of experience in category marketing, brand marketing, or integrated marketing in fashion, lifestyle, or streetwear categories.
•Experience supporting seasonal or annual category marketing plan development.
•Strong project management skills managing multiple workstreams, stakeholders, and timelines.
•Hands-on experience with creative assets, sell-in tools, and seasonal marketing deliverables.
•In-depth knowledge of the fashion industry and a passion for social and digital media.

Experience:4-6 yearsFashionLifestyleStreetwear

Skills:Project managementStakeholder managementCross-functional collaborationCoachingData-driven optimization

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn

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Puma

7 hours ago

Senior Marketing Manager Sportstyle

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Germany

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Lead and support seasonal and annual Sportstyle marketing plans aligned with business objectives.
•Manage execution of product launches, campaigns, fashion and streetwear collaborations, and retail activations.
•Drive consumer-focused storytelling across digital, social, retail, and experiential channels.
•Own day-to-day project management for assigned category and franchise initiatives to meet timelines, milestones, and deliverables.
•Monitor campaign performance, optimize plans using insights and KPIs, and coach/develop junior team members.

Travel: Medium travel

Key Requirements

•4-6 years of experience in category marketing, brand marketing, or integrated marketing in fashion, lifestyle, or streetwear categories.
•Experience supporting seasonal or annual category marketing plan development.
•Strong project management skills managing multiple workstreams, stakeholders, and timelines.
•Hands-on experience with creative assets, sell-in tools, and seasonal marketing deliverables.
•In-depth knowledge of the fashion industry and a passion for social and digital media.

Experience:4-6 yearsFashionLifestyleStreetwear

Skills:Project managementStakeholder managementCross-functional collaborationCoachingData-driven optimization

Company Brief

Puma

Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1948

Website LinkedIn