Senior Marketing Manager Sportstyle

Puma
Germany
Full timeFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Project management","Stakeholder management","Cross-functional collaboration","Coaching","Data-driven optimization"]

Lead and support seasonal and annual Sportstyle marketing plans, ensuring alignment with business objectives. Own day-to-day project management for category and franchise initiatives, coordinating product launches, campaigns, fashion/streetwear collaborations, and retail activations. Drive consumer-focused storytelling across digital, social, retail, and experiential channels, monitor performance using KPIs, and optimize plans. Coach and develop junior team members while partnering cross-functionally with Product, GTM, Creative, Production, and Marketing.

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FursaFursa
Puma
Puma
1 month ago

Senior Marketing Manager Sportstyle

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Lead and support seasonal and annual Sportstyle marketing plans, ensuring alignment with business objectives. Own day-to-day project management for category and franchise initiatives, coordinating product launches, campaigns, fashion/streetwear collaborations, and retail activations. Drive consumer-focused storytelling across digital, social, retail, and experiential channels, monitor performance using KPIs, and optimize plans. Coach and develop junior team members while partnering cross-functionally with Product, GTM, Creative, Production, and Marketing.
Location: Germany
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead and support seasonal and annual Sportstyle marketing plans aligned with business objectives.
  • •Manage execution of product launches, campaigns, fashion and streetwear collaborations, and retail activations.
  • •Drive consumer-focused storytelling across digital, social, retail, and experiential channels.
  • •Own day-to-day project management for assigned category and franchise initiatives to meet timelines, milestones, and deliverables.
  • •Monitor campaign performance, optimize plans using insights and KPIs, and coach/develop junior team members.
Travel: Medium travel

Key Requirements

  • •4-6 years of experience in category marketing, brand marketing, or integrated marketing in fashion, lifestyle, or streetwear categories.
  • •Experience supporting seasonal or annual category marketing plan development.
  • •Strong project management skills managing multiple workstreams, stakeholders, and timelines.
  • •Hands-on experience with creative assets, sell-in tools, and seasonal marketing deliverables.
  • •In-depth knowledge of the fashion industry and a passion for social and digital media.
Experience:4-6 yearsFashionLifestyleStreetwear
Skills:Project managementStakeholder managementCross-functional collaborationCoachingData-driven optimization

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn