Senior ABM Marketing Manager

DataDog
Boston
Workplace: HybridFull timeUSD 125,000 - 167,000 annuallyFunction: Marketing & GrowthExperience: 9+ yearsSkills: ["Executive presence","Communication","Stakeholder management","Cross-functional collaboration","Strategy and execution"]

Own an Americas-focused ABM and demand generation mandate for Datadog’s Commercial (SMB) segment, designing and executing an integrated, multi-channel strategy across paid search, paid social, sponsored events, dedicated field programs, and third-party digital placements. Serve as strategist and operator—building playbooks, aligning with sales leadership, and establishing reporting/measurement to optimize pipeline impact for North America and LATAM.

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FursaFursa
DataDog
DataDog
4 days ago

Senior ABM Marketing Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Own an Americas-focused ABM and demand generation mandate for Datadog’s Commercial (SMB) segment, designing and executing an integrated, multi-channel strategy across paid search, paid social, sponsored events, dedicated field programs, and third-party digital placements. Serve as strategist and operator—building playbooks, aligning with sales leadership, and establishing reporting/measurement to optimize pipeline impact for North America and LATAM.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute a comprehensive multi-channel marketing strategy to drive pipeline growth across the Americas using sponsored events, paid search, paid social, field-led programs, and third-party digital placements.
  • •Build and run 1:many, 1:few, and 1:1 ABX marketing programs for the Commercial (SMB) segment using digital tactics and dedicated field plays (e.g., direct mail).
  • •Define the regional marketing plan and lead execution across paid media, field marketing, and event teams in partnership with sales leadership.
  • •Architect operating models and playbooks for dedicated programs, partnering with cross-functional marketing teams to execute consistently across the Americas.
  • •Establish reporting and measurement frameworks to evaluate performance and refine strategy based on results.

Pay and Benefits

Salary: USD 125,000 - 167,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDental401kPaid LeaveGym MembershipEquity

Key Requirements

  • •9+ years of experience in demand generation, field marketing, or growth marketing, ideally in B2B SaaS, with a track record of driving pipeline/opportunity growth.
  • •2+ years of experience running account-based marketing programs.
  • •Strong ability to build channel strategy from the ground up with close sales-marketing collaboration and understanding of sales goals/process.
  • •Strong working knowledge of paid media, including the ability to direct strategy and evaluate performance across channels.
  • •Experience planning and executing marketing events and strong written/verbal communication to influence stakeholders.
Experience:9+ yearsB2B SaaSDemand generationField marketingGrowth marketing
Skills:Executive presenceCommunicationStakeholder managementCross-functional collaborationStrategy and execution
Languages:English
Tech Stack:SalesforceHubSpotDemandbase6SenseTerminus

Company Brief

DataDog
Provides a cloud-native monitoring and observability platform that unifies metrics, traces, logs, and security signals to help engineering, operations, and security teams monitor and troubleshoot modern applications and infrastructure.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2010
Glassdoor
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