Senior Marketing Specialist - United States

Dow
Houston
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Cross-functional team leadership","Innovation management","Value propositions"]

Build and deploy go-to-market plans across digital and traditional channels to drive reach, engagement, and demand generation. Partner with Strategic and Field Marketing teams to turn segment strategy into actionable activities, and use market research and competitor insights to support margin expansion and volume growth. Collaborate with TS&D on portfolio project prioritization and develop commercial-ready outputs and materials as a trusted source of market intelligence and trends.

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FursaFursa
Dow
Dow
2 days ago

Senior Marketing Specialist - United States

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Last checked: 10 minutes agoStatus: Live

Job Summary

Build and deploy go-to-market plans across digital and traditional channels to drive reach, engagement, and demand generation. Partner with Strategic and Field Marketing teams to turn segment strategy into actionable activities, and use market research and competitor insights to support margin expansion and volume growth. Collaborate with TS&D on portfolio project prioritization and develop commercial-ready outputs and materials as a trusted source of market intelligence and trends.
Location: Houston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
  • •Ensure communication, enablement, and support tools are in place to drive channel effectiveness and growth.
  • •Partner with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
  • •Use market intelligence to support margin expansion and volume growth, including understanding competitive dynamics and market pricing.
  • •Partner with TS&D to prioritize key portfolio projects and support planning, execution, and development of commercial-ready outputs and materials.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceLife InsuranceRetirement ProgramEquity401kStudent MatchPaid LeaveGym MembershipMeal VouchersCommuter BenefitsTravel Allowance

Key Requirements

  • •Bachelor’s degree (or relevant military degree equivalence) at or above U.S. E5 / Canadian petty officer 2nd class / sergeant ranking.
  • •3+ years of relevant working experience.
  • •Ability to work legally in the United States for these U.S.-based positions; no visa sponsorship or permanent residency support is available.
  • •Ability to gather and evaluate customer, competitor, and industry information to identify market trends and opportunities.
  • •Ability to assess market conditions, customer needs, competitive landscapes, and performance data to support strategic decisions.
Experience:3+ years
Education:Bachelor's
Skills:Cross-functional team leadershipInnovation managementValue propositions

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Dow
Global materials science company producing chemicals, plastics, and advanced materials for industries including packaging, infrastructure, transportation, and consumer care. Offers solutions across supply chains with large-scale manufacturing and R&D capabilities.
Industry: Materials Science
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Midland, United States
Founded: 1897
WebsiteLinkedIn