Marketing Data Solutions Leader (Genius)

Global Payments
Atlanta
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Analytical thinking","Problem-solving","Communication","Collaboration"]

Lead the marketing data foundation that powers how customers are reached, engaged, and grown. Build and scale marketing data solutions to improve audience quality, campaign performance, and revenue outcomes, while ensuring data integrity, compliance, and standardization. Design audience segmentation strategies and partner across Marketing, Business Intelligence, Finance, and Enterprise Data to shape scalable pipelines and measurement that strengthen targeting and marketing ROI across global teams.

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FursaFursa
Global Payments
Global Payments
2 months ago

Marketing Data Solutions Leader (Genius)

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Last checked: 36 days agoStatus: Live

Job Summary

Lead the marketing data foundation that powers how customers are reached, engaged, and grown. Build and scale marketing data solutions to improve audience quality, campaign performance, and revenue outcomes, while ensuring data integrity, compliance, and standardization. Design audience segmentation strategies and partner across Marketing, Business Intelligence, Finance, and Enterprise Data to shape scalable pipelines and measurement that strengthen targeting and marketing ROI across global teams.
Location: Atlanta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build and scale marketing data solutions to improve audience quality, campaign performance, and revenue outcomes through precise targeting and actionable insights.
  • •Drive data integrity and trust across platforms by ensuring marketing data is accurate, compliant, and standardized.
  • •Design and optimize audience segmentation strategies to increase engagement, reduce overlap, and improve customer and prospect experiences across global campaigns.
  • •Shape data architecture and integration strategies by partnering cross-functionally to create scalable pipelines and frameworks for reporting and analytics.
  • •Translate data into business outcomes by delivering insights that improve lead quality and strengthen marketing ROI.

Pay and Benefits

Perks:Employee Assistance

Key Requirements

  • •7+ years of experience in marketing analytics, data engineering, audience segmentation, or related fields with a proven track record of measurable marketing impact.
  • •Advanced SQL expertise to extract, transform, and analyze large datasets for marketing performance and business decisions.
  • •Experience with cloud data platforms (Snowflake, BigQuery, Redshift, or Databricks) and strong knowledge of data pipelines and architecture.
  • •Strong analytical and problem-solving skills to translate complex data into actionable insights and recommendations.
  • •Excellent communication and collaboration skills to influence cross-functional stakeholders and align data solutions to business objectives.
Experience:7+ years
Skills:Analytical thinkingProblem-solvingCommunicationCollaboration
Tech Stack:SQLSnowflakeBigQueryRedshiftDatabricks

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Global Payments
Global Payments provides payment technology and software solutions for merchants, issuers, and partners worldwide, enabling electronic payments, omni-channel commerce, and value-added services across industries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Atlanta, United States
Founded: 2001
WebsiteLinkedIn