Strategic Partner Marketing Manager – Americas Resellers

Extreme Networks
North Carolina
Workplace: RemoteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Commercial judgement","Stakeholder influence","Data-led decision making","Communication","Project management"]

Own strategic partner marketing across the Americas reseller ecosystem, partnering with Channel Sales and Partner Account Managers to shape joint business plans and measurable pipeline and revenue outcomes. Lead annual and 6-month marketing plans, manage MDF investment strategy and discipline, run ABM and demand gen motions, and activate partner sellers and technical communities. Use performance data and executive-ready reporting to challenge spend and improve partner planning standards.

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Extreme Networks
Extreme Networks
1 day ago

Strategic Partner Marketing Manager – Americas Resellers

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Job Summary

Own strategic partner marketing across the Americas reseller ecosystem, partnering with Channel Sales and Partner Account Managers to shape joint business plans and measurable pipeline and revenue outcomes. Lead annual and 6-month marketing plans, manage MDF investment strategy and discipline, run ABM and demand gen motions, and activate partner sellers and technical communities. Use performance data and executive-ready reporting to challenge spend and improve partner planning standards.
Location: North Carolina
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute annual and 6-month strategic partner marketing plans aligned to partner business priorities, Channel Sales objectives, Platform ONE adoption, vertical focus areas, seller activation, and measurable pipeline/revenue outcomes.
  • •Manage MDF strategy, allocation, tracking, and reporting; shift investment away from reactive, proposal-led spending toward proactive decisions based on readiness, expected impact, follow-up discipline, and ROI indicators.
  • •Own ongoing engagement with strategic partner contacts and PAMs to influence partner plans, bring Extreme-led ideas, secure buy-in, and ensure activity is actively supported by partners.
  • •Design and execute partner campaigns including ABM, digital, social, seller-led, event-based, and vertical motions with defined audiences, follow-up plans, and performance visibility.
  • •Activate partner sellers and technical communities and represent partner strategy internally through executive-ready reporting; monitor partner performance and recommend investment increases, pauses, shifts, or redesigns.

Key Requirements

  • •5+ years of experience in channel, field, regional, partner, demand generation, or B2B technology marketing, with networking/SaaS/infrastructure or reseller/distribution ecosystem experience strongly preferred.
  • •Ability to build and execute strategic partner marketing plans tied to partner priorities, sales goals, MDF investment, and measurable business outcomes.
  • •Proven experience managing MDF/co-marketing, joint campaigns, partner events, ABM, seller activation, partner enablement, advocacy, or account-based growth programs.
  • •Strong commercial judgement to challenge, shape, or redirect partner activity when readiness or follow-up plans are unclear.
  • •Ability to influence senior stakeholders and communicate clearly through executive-ready updates and reporting; familiarity with tools like Salesforce and Marketo is desirable.
Experience:B2BSaaSInfrastructureResellerDistributionDemand generationChannel marketing
Education:Bachelor's
Skills:Commercial judgementStakeholder influenceData-led decision makingCommunicationProject management
Tech Stack:SalesforceMarketoSigmaPRM/MDF platformsPartner portalsMicrosoft 365AI-assisted productivity tools

Company Brief

Extreme Networks
Provides wired and wireless network infrastructure, cloud-driven network management, and analytics for enterprises and service providers, delivering switching, routing, security, and access solutions.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1996
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn