Director, Marketing - ANZ

Netflix
Sydney
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Cross-functional collaboration","Analytical thinking","Executive presence","Innovation"]

Lead Netflix’s ANZ marketing strategy from Sydney, overseeing cross-functional marketing across title marketing, publicity, social, photo & AV, and production. Set direction using market and audience insights, launch innovative campaigns for local and imported titles, and drive partnerships with the local Partnerships team. Partner with APAC marketing leadership and regional stakeholders to deliver bold, holistic consumer campaigns with strong operational excellence and measurable ROI.

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FursaFursa
Netflix
Netflix
2 days ago

Director, Marketing - ANZ

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead Netflix’s ANZ marketing strategy from Sydney, overseeing cross-functional marketing across title marketing, publicity, social, photo & AV, and production. Set direction using market and audience insights, launch innovative campaigns for local and imported titles, and drive partnerships with the local Partnerships team. Partner with APAC marketing leadership and regional stakeholders to deliver bold, holistic consumer campaigns with strong operational excellence and measurable ROI.
Location: Sydney
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Set and lead the ANZ marketing strategy using market and audience insights, content programming, and brand positioning.
  • •Lead and launch innovative Title Marketing campaigns for local shows and films, including importing titles that resonate with Australian and NZ audiences.
  • •Work with the local Partnerships team to oversee strategic direction and execution of commercial and brand partnerships.
  • •Collaborate cross-functionally with key market and global stakeholders (e.g., Content, Comms, Global Affairs, Advertising Sales, Business Development) to align marketing across functions.
  • •Drive operational excellence internally and externally through execution, cross-functional collaboration, and holistic consumer campaigns.

Key Requirements

  • •A history of strong team leadership with experience coaching and empowering diverse functional leaders.
  • •Demonstrated cross-functional collaboration, navigating complex regional/global structures in ambiguous environments.
  • •Experience creating and executing comprehensive marketing strategies independently, orchestrating across multiple marketing disciplines.
  • •Strong analytical skills using data-based decisions and in-channel analysis to maximize ROI.
  • •In-depth knowledge of integrated marketing strategies combining digital/social, offline media, and experiential activations.
Experience:EntertainmentEntertainment industry
Skills:LeadershipCross-functional collaborationAnalytical thinkingExecutive presenceInnovation

Company Brief

Netflix
Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Los Gatos, United States
Founded: 1997
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