Paid Media Specialist (US)

LumApps
Austin
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 2+ yearsEducation: bachelorsSkills: ["Analytical skills","Attention to detail","Organizational skills","Communication","Collaboration"]

Plan, execute, and optimize paid acquisition campaigns across search, social, display, and video channels. Monitor performance, improve lead quality, efficiency, and ROI through ongoing testing and budget pacing, and ensure accurate setup, QA, tracking, and conversion measurement. Partner with demand generation, product marketing, content, design, marketing operations, and field marketing to align campaigns with business objectives and deliver actionable insights from reporting data.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
LumApps
LumApps
3 days ago

Paid Media Specialist (US)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Plan, execute, and optimize paid acquisition campaigns across search, social, display, and video channels. Monitor performance, improve lead quality, efficiency, and ROI through ongoing testing and budget pacing, and ensure accurate setup, QA, tracking, and conversion measurement. Partner with demand generation, product marketing, content, design, marketing operations, and field marketing to align campaigns with business objectives and deliver actionable insights from reporting data.
Location: Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Execute and optimize paid media campaigns across paid search, paid social, display, and video channels.
  • •Monitor campaign performance and conduct ongoing optimizations to improve lead quality, efficiency, and ROI.
  • •Assist with campaign setup, QA, audience targeting, budget pacing, and performance reporting.
  • •Analyze results and communicate actionable insights and recommendations based on performance data.
  • •Support testing initiatives (ad creative, landing pages, audience segmentation, bidding strategies, and campaign structure) and maintain tracking/conversion measurement and documentation.

Pay and Benefits

Perks:Paid LeaveHealth Insurance401kMaternity LeavePaternity Leave

Key Requirements

  • •2+ years of experience managing paid media campaigns across platforms like Google Ads, LinkedIn Ads, Meta Ads, and Microsoft Ads.
  • •Strong analytical skills to interpret campaign performance data and identify optimization opportunities.
  • •Familiarity with digital marketing platforms including Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), and tag management concepts.
  • •Experience with CRM/marketing automation platforms such as Salesforce, HubSpot, or Pardot is preferred.
  • •Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Experience:2+ yearsB2B demand generationSaaS marketing
Education:Bachelor's in Marketing, Business, Communications, or a related field
Skills:Analytical skillsAttention to detailOrganizational skillsCommunicationCollaboration
Tech Stack:Google AdsLinkedIn AdsMeta AdsMicrosoft AdsLinkedIn Campaign ManagerGoogle Analytics (GA4)Tag managementSalesforceHubSpotPardot

Company Brief

LumApps
Provides a mobile-first employee communication and engagement platform connecting deskless and frontline workers with company news, shift management, workflows, and collaboration tools to improve internal communication and operational efficiency.
Industry: HR Tech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Zurich, Switzerland
Founded: 2012
Website