Associate Manager, Growth Media Strategy (Temporary)

The New York Times
New York
Workplace: HybridTemporaryUSD 90,000 - 100,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsEducation: bachelorsSkills: ["Analytical thinking","Cross-functional collaboration","Written communication","Verbal communication"]

Oversee paid digital media strategy for enterprise subscription acquisition, managing campaign activation, development, optimization, and reporting. Partner with Marketing, Creative, Data Insights, and Audience teams to support growth targets, including maximizing paid subscriptions across key products. Own performance insights and ad hoc analysis, guide execution with in-house platform capabilities using AI-driven tools, manage budgets and vendor relationships, and collaborate cross-functionally on testing and learning agendas.

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The New York Times
The New York Times
2 months ago

Associate Manager, Growth Media Strategy (Temporary)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Closed

Job Summary

Oversee paid digital media strategy for enterprise subscription acquisition, managing campaign activation, development, optimization, and reporting. Partner with Marketing, Creative, Data Insights, and Audience teams to support growth targets, including maximizing paid subscriptions across key products. Own performance insights and ad hoc analysis, guide execution with in-house platform capabilities using AI-driven tools, manage budgets and vendor relationships, and collaborate cross-functionally on testing and learning agendas.
Location: New York
Workplace: Hybrid
Employment Type: Temporary
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Provide performance reporting and insights, including ad hoc analysis to identify optimizations and support forecasting.
  • •Use past insights, data visualizations, and research to develop POVs and share media expertise in written and verbal formats.
  • •Manage detailed media budgets, allocations, and delivery across multiple campaigns and vendors to maximize return on ad spend.
  • •Partner with in-house platforms to guide campaign execution and approve optimization recommendations using AI-driven platform capabilities.
  • •Develop learning agendas and testing scenarios with Audience Insights/Data Insights and external platform partners, and support cross-platform promotional partnerships.

Pay and Benefits

Salary: USD 90,000 - 100,000 annually
Perks:MedicalDentalVision401kPaid LeavePaid SickParental Leave

Key Requirements

  • •Bachelor’s degree from an accredited college or university.
  • •3+ years experience managing digital media.
  • •2+ years hands-on experience managing social and display campaigns.
  • •Experience in growth marketing.
  • •Experience using AI-powered automation tools/platforms (e.g., Smartly.io, Mediaocean, Pixis, VidMob) and AI media solutions.
Experience:3+ yearsGrowth marketingDigital mediaSubscription growthPaid media
Education:Bachelor's
Skills:Analytical thinkingCross-functional collaborationWritten communicationVerbal communication
Languages:English
Tech Stack:Smartly.ioMediaoceanPixisVidMobAIAI-powered automation tools

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn