Events Marketing Manager

WebMD
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Project management","Data analysis","Communication","Leadership","Problem-solving"]

Lead omni-channel marketing for MedscapeLIVE! oncology events, driving attendance, engagement, and revenue through multi-channel campaigns. Collaborate with product management and data analytics to plan, execute, and report on event performance, registration, and traffic. Manage cross-functional initiatives with social media, email, and onsite activities, ensuring timely execution and data-driven decision making to optimize marketing impact.

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FursaFursa
WebMD
WebMD
7 months ago

Events Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Lead omni-channel marketing for MedscapeLIVE! oncology events, driving attendance, engagement, and revenue through multi-channel campaigns. Collaborate with product management and data analytics to plan, execute, and report on event performance, registration, and traffic. Manage cross-functional initiatives with social media, email, and onsite activities, ensuring timely execution and data-driven decision making to optimize marketing impact.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Create omni channel marketing strategies to drive traffic, engagement and participation to medical education live events for healthcare professionals
  • •Implement and monitor marketing campaigns to meet attendee, registration, and revenue goals
  • •Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
  • •Partner with Data Analytics to create quarterly reports on event performance
  • •Work closely with teams to coordinate and execute tactics within marketing plans as well partner opportunities

Key Requirements

  • •2+ years digital marketing experience, preferably in multi-channel marketing
  • •BA/BS in marketing is preferred
  • •Exceptional marketing strategy and campaign management skills
  • •Proactive and detail-oriented with strong multitasking in a fast-paced environment
  • •Strong ability to lead and own projects, with excellent teamwork and communications skills
Experience:2+ yearsHealthcare
Education:Bachelor's
Skills:Project managementData analysisCommunicationLeadershipProblem-solving
Tech Stack:MS ExcelPowerPointSocial media

Company Brief

WebMD
Operates a leading online health information and health services platform offering medical news, symptom checkers, drug information, and physician directory services to consumers and healthcare professionals.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: New York, United States
Founded: 1996
WebsiteLinkedIn