General Manager (Colombia)

Fresha
Bogotá
Full timeFunction: Executive & General ManagementSkills: ["Hands-on execution","Planning","Prioritization","Time management","Leadership"]

Own and execute the regional commercial strategy for Colombia, driving revenue growth across new business, expansion, and retention. Lead end-to-end commercial processes spanning pipeline management, forecasting, discount governance, partner onboarding, and governance frameworks. Set performance expectations and optimize funnel KPIs using tools like HubSpot. Recruit, develop, and lead commercial talent while partnering cross-functionally with Product, Marketing, Finance, Operations, and Customer Success.

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FursaFursa
Fresha
Fresha
5 days ago

General Manager (Colombia)

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Last checked: 1 hour agoStatus: Live

Job Summary

Own and execute the regional commercial strategy for Colombia, driving revenue growth across new business, expansion, and retention. Lead end-to-end commercial processes spanning pipeline management, forecasting, discount governance, partner onboarding, and governance frameworks. Set performance expectations and optimize funnel KPIs using tools like HubSpot. Recruit, develop, and lead commercial talent while partnering cross-functionally with Product, Marketing, Finance, Operations, and Customer Success.
Location: Bogotá
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Manager level

Key Responsibilities

  • •Develop, own, and execute the regional commercial strategy, including go-to-market, revenue growth initiatives, pricing/packaging, and market expansion priorities.
  • •Drive commercial performance across the full revenue lifecycle (new business, expansion, retention, and partner value optimization).
  • •Oversee and optimize end-to-end commercial processes such as sales planning, pipeline management, territory design, forecasting, discount governance, payment processing, and partner onboarding.
  • •Set and deliver monthly, quarterly, and annual revenue and growth targets by optimizing funnel and pipeline KPIs and conversion metrics.
  • •Recruit, develop, and retain commercial talent while coaching leaders and building enablement through training, playbooks, and team culture.

Key Requirements

  • •Proven B2B commercial leadership experience in SaaS, digital sales, online marketplace, or payments environments.
  • •Demonstrated success driving revenue growth across SMB segments, including new business and expansion.
  • •Track record of leading teams to deliver against revenue targets and KPIs.
  • •Highly analytical, data-driven, and confident using commercial metrics and forecasting.
  • •Customer- and partner-centric mindset with strong communication and stakeholder management skills.
Experience:B2BSaaSDigital salesOnline marketplacePayments
Skills:Hands-on executionPlanningPrioritizationTime managementLeadership
Tech Stack:HubSpotInstagramFacebookGoogle

Company Brief

Fresha
Fresha operates a global bookings and business management platform for salons, spas and beauty professionals, offering appointment scheduling, point-of-sale, payments, marketing tools and a consumer marketplace to connect clients with local services.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn