Assistant Digital Marketing Manager

HSBC
Jersey
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Communication","Data-driven decision-making","Delivery management","Governance"]

Partner with business teams to deliver customer-focused website content updates and supporting digital campaigns. Create and govern accessible, on-brand website content, coordinate end-to-end digital advertising across markets, and manage multiple initiatives with clear scope, timelines, and budget guardrails. Use tools like Adobe Analytics/GA4 to track performance, recommend optimisations, and ensure robust governance through reviews, approvals, and version control before launch.

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FursaFursa
HSBC
HSBC
3 hours ago

Assistant Digital Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Partner with business teams to deliver customer-focused website content updates and supporting digital campaigns. Create and govern accessible, on-brand website content, coordinate end-to-end digital advertising across markets, and manage multiple initiatives with clear scope, timelines, and budget guardrails. Use tools like Adobe Analytics/GA4 to track performance, recommend optimisations, and ensure robust governance through reviews, approvals, and version control before launch.
Location: Jersey
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Create, update, and govern customer-facing website content and supporting assets to ensure accuracy, accessibility/inclusivity, on-brand presentation, and compliance.
  • •Coordinate advertising delivery end-to-end by planning and executing digital advertising activity across markets, aligning creative, targeting, tracking, and timing.
  • •Manage concurrent initiatives by setting clear scope, dependencies, timelines, and budget guardrails, providing progress updates and escalating risks early.
  • •Track results against targets and use insights to recommend practical optimisations.
  • •Ensure robust governance (reviews/approvals, version control, audit trail) before launch or publication.

Key Requirements

  • •Hands-on digital marketing experience planning and delivering digital content for websites and supporting campaigns across web and paid channels with measurable impact.
  • •Ability to create and manage customer-facing web content (editing, UX-friendly writing, accessibility/inclusive language) within brand and governance requirements.
  • •Comfort using web analytics tools such as Adobe Analytics/GA4 to interpret performance, report insights, and recommend practical optimisations.
  • •Ability to run multiple workstreams at pace, coordinate inputs across teams/agencies, manage timelines and budgets, and keep stakeholders aligned.
  • •Desirable: Chartered Institute of Marketing (CIM) qualification or equivalent; practical, evidence-based experience is most important.
Experience:Digital marketing
Skills:Stakeholder managementCommunicationData-driven decision-makingDelivery managementGovernance
Tech Stack:Adobe AnalyticsGA4Google Analytics 4

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn