Shopper Marketing Specialist

The Kraft Heinz Company
Australia
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-6 yearsSkills: ["Project management","Cross-functional collaboration","Stakeholder management","Attention to detail","Bias for action"]

Plan, develop, and execute omnichannel shopper activations and BTL in-store programs across Australia, translating above-the-line brand campaigns into best-in-class experiences from awareness to conversion. Partner cross-functionally with Sales, Brand, Category, Customer, Field, and eCommerce teams to align activation priorities, manage agencies/vendors, budgets, KPIs, and communications, and optimize based on retail media and campaign performance insights.

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The Kraft Heinz Company
The Kraft Heinz Company
4 months ago

Shopper Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 days agoStatus: Live

Job Summary

Plan, develop, and execute omnichannel shopper activations and BTL in-store programs across Australia, translating above-the-line brand campaigns into best-in-class experiences from awareness to conversion. Partner cross-functionally with Sales, Brand, Category, Customer, Field, and eCommerce teams to align activation priorities, manage agencies/vendors, budgets, KPIs, and communications, and optimize based on retail media and campaign performance insights.
Location: Australia
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support the Shopper Marketing Manager by independently translating brand campaigns into omnichannel shopper activations.
  • •Lead development and execution of BTL in-store activation plans for Australia using aligned assets, retail media components, timelines, and execution requirements.
  • •Partner cross-functionally with Sales, Brand, Category, Customer, Field, and eCommerce teams to align priorities and ensure in-market execution.
  • •Coordinate Australian omnichannel retail media activation elements with the National Account Executive – eCommerce, managing inputs and tracking post-campaign learnings.
  • •Manage day-to-day agency and vendor execution across asset development, production, and fulfilment, ensuring outputs are on-brand, on time, and within budget.

Pay and Benefits

Perks:Parental Leave

Key Requirements

  • •Translate above-the-line brand campaigns into omnichannel shopper activations from awareness through conversion.
  • •Develop and run end-to-end BTL in-store activations (POS/toolkits, displays, promotions, sampling, on-pack, and shopper communications).
  • •Support NPD launches with execution oversight across launch plans, sell-in tools, in-store readiness, retailer requirements, and post-launch reviews.
  • •Manage multiple workstreams with strong project management, attention to detail, timelines, and stakeholder approvals.
  • •Coordinate agencies and suppliers, control BTL budgets and spend (POs, invoices), and apply ROI-driven decision-making.
Experience:3-6 yearsFMCGCPGRetail activationOmnichannelBTL
Education:
Skills:Project managementCross-functional collaborationStakeholder managementAttention to detailBias for action
Tech Stack:MS OfficeECommerceRetail mediaMarketing systems

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn