The Kraft Heinz Company

2 months ago

Shopper Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Join Kraft Heinz’s Australian Sales team as Shopper Marketing Specialist. Translate brand campaigns into omnichannel shopper activations, lead in-store BT L activation plans for Australia, and collaborate cross-functionally with Sales, Brand, Category, Customer, Field and eCommerce to optimise activation effectiveness. Manage budgets, agency/vendor relationships, and event planning to drive NPD and retailer outcomes.

Location: Australia

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Translate above-line brand campaigns into best-in-class omnichannel shopper activations, shaping the path to purchase from awareness through to conversion.
•Lead the development and execution of below-the-line in-store activation plans for Australia, aligning creative assets, retail media components, timelines, and field execution requirements.
•Partner cross-functionally with Sales, Brand, Category, Customer, Field, and eCommerce teams to align activation priorities and influence outcomes through shopper marketing expertise.
•Coordinate and deliver Australian omnichannel retail media activation elements in collaboration with the National Account Executive – eCommerce, managing inputs, timelines, and post-campaign learnings to optimise future activity.
•Lead day-to-day agency and vendor execution across asset development, production, and fulfilment, ensuring outputs are on-brand, delivered on time and within budget.

Pay and Benefits

Perks:Hybrid WorkingParental LeaveLeave OptionsTraining ProgramsCorporate Discount

Key Requirements

•3–6 years in shopper/activation/trade marketing within FMCG/CPG
•Degree in Marketing/Business/Commerce or related
•ANZ retail activation knowledge/tools and MS Office/marketing systems
•Proven ability to translate strategy into omnichannel shopper activations
•Experience delivering BTL and omnichannel programs on time and to standard

Experience:3-6 yearsFMCGCPGRetail

Education:Bachelor's

Skills:CommunicationCollaborationProject managementStakeholder managementBudgeting

Tech Stack:MS OfficeMarketing systems

Company Brief

The Kraft Heinz Company

The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn

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The Kraft Heinz Company

2 months ago

Shopper Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Australia

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Translate above-line brand campaigns into best-in-class omnichannel shopper activations, shaping the path to purchase from awareness through to conversion.
•Lead the development and execution of below-the-line in-store activation plans for Australia, aligning creative assets, retail media components, timelines, and field execution requirements.
•Partner cross-functionally with Sales, Brand, Category, Customer, Field, and eCommerce teams to align activation priorities and influence outcomes through shopper marketing expertise.
•Coordinate and deliver Australian omnichannel retail media activation elements in collaboration with the National Account Executive – eCommerce, managing inputs, timelines, and post-campaign learnings to optimise future activity.
•Lead day-to-day agency and vendor execution across asset development, production, and fulfilment, ensuring outputs are on-brand, delivered on time and within budget.

Pay and Benefits

Perks:Hybrid WorkingParental LeaveLeave OptionsTraining ProgramsCorporate Discount

Key Requirements

•3–6 years in shopper/activation/trade marketing within FMCG/CPG
•Degree in Marketing/Business/Commerce or related
•ANZ retail activation knowledge/tools and MS Office/marketing systems
•Proven ability to translate strategy into omnichannel shopper activations
•Experience delivering BTL and omnichannel programs on time and to standard

Experience:3-6 yearsFMCGCPGRetail

Education:Bachelor's

Skills:CommunicationCollaborationProject managementStakeholder managementBudgeting

Tech Stack:MS OfficeMarketing systems

Company Brief

The Kraft Heinz Company

Industry: Food & Beverage

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Chicago, United States

Founded: 2015

Website LinkedIn